2015 Ad Click Impressions Retargeting 
InMobi
JANUARY 22, 2019
CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads. Essentially, this denotes the cost for 1,000 impressions of a particular ad. The idea here is that the brand is only paying when someone actively interacted with the ad by clicking on it.
Single Grain
AUGUST 19, 2019
If you’re familiar with Google Ads, you probably know all about their Google Ads Quality Score: Like Facebook’s relevance score, Google’s system is designed to measure the relevance and quality of ads that they show to their users, providing a better experience in return. Low impressions. Solid impressions.
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