2015 Ad Click Ad network Click Through Rate 
InMobi
JUNE 25, 2018
1) Because It’s Effective In short, video ads work. Our data shows video ads having click-through rates that are 56 percent better than what banner ads get (no surprise there) and even 34 percent better than native ads. Just between 2016 and 2017, video ad click-through rates increased 300 percent.
InMobi
JANUARY 22, 2019
How do mobile ad networks and exchanges determine in-app advertising rates? Formats that are more simplistic in nature, like many banner ads and display ads, are both easy to create and to insert into just about any app. The average click-through rate of all banner ads is around 0.06
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