MobileAds

JANUARY 20, 2021

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. On overall ad spending for interstitial is high. According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014. Pros of Interstitial Ads. Video on mobile is pretty appealing.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

illumin

JANUARY 22, 2024

However, it wasn’t until 2007 when Facebook officially launched its ‘Facebook Ads’ platform which allowed businesses to create individual profiles as well as “social ads” which were ads that combined social actions from a user’s friends (such as recent purchase of a business review) with an advertiser’s message.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

NewProgrammatic

SEPTEMBER 8, 2021

However, opting for popular solutions puts your brand up against a very saturated market. The percentage of US users using an adblocker grew by 72% since 2014. Also, a recent study from HubSpot revealed that the omnipresent pop-up ads are actually the most hated ad format.

SEO 52

SEO Ad Exchange Affiliates Audience 52