Top Industry Execs Make Bold Predictions for Mobile Advertising in 2016
InMobi
FEBRUARY 19, 2016
Jason Gruber, SVP Product Management & Strategy, Rubicon Project “Programmatic buying will exceed 50% of mobile ad buys and will break out of its niche and become an established answer to marketer’s digital advertising goals this year. Mobile Video Mobile video is one of the fastest growing areas of mobile advertising.
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