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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

So, it’s expected for many to wonder: What are the best mobile ad formats for my marketing campaigns? There’s no such thing as a universal ad format. So instead, let’s look at the available types of ads for mobile—traditional and trending. On overall ad spending for interstitial is high. Let’s face it.

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Seven Mobile Trends That Brand Marketers Can't Ignore in 2015

InMobi

In 2014, we witnessed several exciting developments in the world of mobile. Microsoft bought Nokia’s mobile devices unit and Lenovo purchased Motorola from Google. Due to its effectiveness and the ability to reach people anytime, anywhere, every brand needs an effective mobile marketing strategy.