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AI-powered martech releases and news: April 18

Martech

In response to the last question, the bot described a 2014 blog post accusing Wadhwa of plagiarism, complete with a byline, date and formal citation. It gave the example of tech entrepreneur Vivek Wadwha asking WhatsApp’s new AI “who he was, then what he’s famous for, and finally what he’s ‘infamous’ for. …

MarTech 87
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Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

According to the Realeyes study, participants who viewed the branded content rated the featured brand 57% more favorably than the control group. In 2014, the company leveraged a pop culture phenomenon with a slick branded video. Nielsen found the same in their study: Branded Content Drives Brand Affinity.

Pop-Up 140