Remove 2014 Remove Audience Remove Banner Remove Performance Targeting
article thumbnail

6 tips for creating an engaging mobile video ad campaign

InMobi

billion on mobile video ads in 2014, or close to one-quarter of total digital ad spends, per eMarketer. Overall, the US digital video ad spend alone is projected to more than double between 2014 ($5.96 Marketers need to adapt the length of the video ad to the target platform. Marketers will spend over $1.4

article thumbnail

How To Build a Demand-Side Platform (DSP)

Clearcode

By leveraging algorithms and real-time bidding capabilities, DSPs give advertisers control and precision in reaching their target audiences. With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps. Ad exchanges and SSPs notify the DSP about available impressions.