illumin

JANUARY 22, 2024

By 2014, Facebook rolled out its three-level advertising campaign structure, offering “campaigns” and “ad sets” on top of standard ads. It is essential to ensure that all advertising collateral on Meta is tailored to diverse data and tested regularly to avoid bias and discrimination.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Lemonads

SEPTEMBER 10, 2020

With all these advertising platforms popping up, the biggest question above all is, which should we pick? This is why we’ve come up with our top 9 best native advertising platforms you must know about to stop your struggling and begin with picking the right one that fits your needs! That’s right! Let’s check some ad examples!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Single Grain

DECEMBER 6, 2019

If you haven’t already realized it, 2020 may be the year that a lot of people wake up to the dominance of artificial intelligence (AI). million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails. The campaign generated a 65% click-through rate and a 33.6%

Marketing 145

Marketing SEO Conversion Audience 145