Best Practices for Scaling Your Mobile Performance Advertising Campaigns
InMobi
SEPTEMBER 30, 2019
LEARN MORE Why Performance-Based Advertising Strategies from 2012 Don’t Cut it Anymore Remember what so-called advertising experts were pushing a decade ago? In 2012, Angry Birds and Draw Something were among the biggest apps of the year. Let’s consider a simple banner ad, for example. So what happened in the intervening years?
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