AI is Driving the Proliferation of Made for Advertising Websites
VideoWeek
AUGUST 24, 2023
On Monday, GroupM, WPP’s media unit, announced plans to exclude Made For Advertising (MFA) websites from campaigns. The industry is looking to fix this; there is talk among trade bodies about working to formulate a definition, and the ANA is conducting a follow-up study where MFA will be more clearly defined.
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