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43. Matt Spiegel – making a Resolution (Media) for search

Paleo AdTech

Matt worked at the LA-based ad network L90 and then in DRTV before co-founding the pioneering search agency Resolution Media in Chicago in 2003. Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me He recalls: “This was essentially a new form of response-driven advertising.

Media 40
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43. Matt Spiegel – making a Resolution (Media) for search

Paleo AdTech

Matt worked at the LA-based ad network L90 and then in DRTV before co-founding the pioneering search agency Resolution Media in Chicago in 2003. Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me He recalls: “This was essentially a new form of response-driven advertising.

Media 45
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36. Ben Barokas – real-timing the supply side at AdMeld and Google

Paleo AdTech

He launched the company in 2015 after three years as GM of the Global Marketplace Development team at Google, which acquired his previous company, the pioneering supply-side platform (SSP) AdMeld, for a reported $400 million in 2011. His AOL ad trafficking bootcamp lasted from 2000 to 2006, when he was Sr.

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36. Ben Barokas – real-timing the supply side at AdMeld and Google

Paleo AdTech

He launched the company in 2015 after three years as GM of the Global Marketplace Development team at Google, which acquired his previous company, the pioneering supply-side platform (SSP) AdMeld, for a reported $400 million in 2011. His AOL ad trafficking bootcamp lasted from 2000 to 2006, when he was Sr.

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What Is Hybrid Broadcast Broadband TV (HbbTV) Advertising and How Does It Work?

Clearcode

In June 2010, the European standards agency ETSI approved version 1.1.1 The broadcaster sends a message to the app announcing that an ad placement opportunity is near. The app confirms that the terminal can safely replace ads. The app asks the ad-decisioning server (e.g. ad server) for an ad that could be played.