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43. Matt Spiegel – making a Resolution (Media) for search

Paleo AdTech

Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me He recalls: “This was essentially a new form of response-driven advertising. ” Matt worked at the Marina del Rey-based ad network L90 for none other than fellow Chicagoan Frank Addante , who later founded Rubicon Project and is now CEO of Magnite.

Media 40
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43. Matt Spiegel – making a Resolution (Media) for search

Paleo AdTech

Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me He recalls: “This was essentially a new form of response-driven advertising. ” Matt worked at the Marina del Rey-based ad network L90 for none other than fellow Chicagoan Frank Addante , who later founded Rubicon Project and is now CEO of Magnite.

Media 45
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What Is Hybrid Broadcast Broadband TV (HbbTV) Advertising and How Does It Work?

Clearcode

Programmatic advertising has completely revolutionized many digital channels, such as web and in-app mobile. Now, programmatic advertising is making its way into emerging digital channels like connected TV (CTV). In this blog post, you’ll learn how advertising in HbbTV works, what the main ad formats are, and what are its benefits.