36. Ben Barokas – real-timing the supply side at AdMeld and Google
Paleo AdTech
DECEMBER 10, 2023
He launched the company in 2015 after three years as GM of the Global Marketplace Development team at Google, which acquired his previous company, the pioneering supply-side platform (SSP) AdMeld, for a reported $400 million in 2011. Admeld team at the time of the Google acquisition (2011).
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