Martech Series

OCTOBER 3, 2022

I was one of the first three marketers on the SAP Hana team in 2011, driving the GTM and digital marketing efforts. SEO has become a large part of our daily focus–from on-page optimization to off-page validation; everyone has a role in improving SEO rankings. SEO has truly become the art and science of marketing.

MarTech 93

MarTech Marketing SEO ROI 93

Single Grain

APRIL 25, 2022

But getting to the top of the search engine results pages with SEO alone can take more time than you'd like. PPC marketing lets you generate immediate leads, which is otherwise challenging via SEO or email marketing. Dive Deeper: * 22 Alternative Ad Networks for Best PPC Conversions in 2022. * The Benefits of PPC Advertising.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

DECEMBER 9, 2019

Related Content: How to Design the UX of a Website or App to Increase Conversions. A/B testing. Also known as split testing, this is when you test two versions of something, like product packaging or an ad campaign (tools like Optimizely can help with this). Related Content: SEO Keyword Research Made Easy in 2019.

A/B Testing 126

A/B Testing Click Through Rate Marketing Audience 126

Single Grain

JULY 5, 2023

” Use Iterative Conversation: Feel free to ask follow-up questions or ask GPT-4 to go deeper into a topic. GPT-4 is capable of maintaining context within a conversation, which allows you to dig deeper into topics over the course of multiple questions. Other formats include: Lists: When you need a series of items or steps.

Marketing 52

Marketing SEO A/B Testing Pop-Up 52