58. Jeff Hirsch – all the -Clicks in SoCal lead to AudienceScience
Paleo AdTech
APRIL 25, 2023
CPC seemed more accountable than CPM, but it put a burden on the network to get the math right (buying CPM, paying CPC – it’s complicated). Using the IPO cash, ValueClick then swept up a number of affiliate and other networks including Commission Junction and ClickAgents. (It This is a formula Advertising.com later mastered.
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