Monetize More

DECEMBER 28, 2022

The Display Lumascape or Luma landscape is the map consolidating various parties coexisting in the ad tech wonderland depending on their functions. Display Lumascape’s components are as follows: Ad Agencies. Demand-Side Platforms (DSP). Ad Servers in Display Lumascape. Data Management Platforms (DMP).

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Ad Server Demand Side Platform Retargeting Ad Tech 52

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. And more recently from 2010 onwards, the key theme has been privacy. And in 1996, Yahoo!

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Advertising Header Bidding Ad Server Ad Exchange 52

Lemonads

JANUARY 3, 2021

exchanges, networks working with publishers, and sell-side platforms) and competitive buyers of that inventory (bidders, demand-side platforms, or networks working with advertisers). OpenRTB & Brands A unified “language” to facilitate real-time bidding obviously makes life easier for advertisers.

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Ad Exchange Header Bidding Ad Space Impressions 52