28. Bill Wise – accounting for the rise of Right Media and more
Paleo AdTech
DECEMBER 10, 2023
Walrath started a version of the AdNASDAQ concept, fixing the feature/flaw he’d exploited in the DoubleClick ad server, and called it Right Media.
Paleo AdTech
DECEMBER 10, 2023
Walrath started a version of the AdNASDAQ concept, fixing the feature/flaw he’d exploited in the DoubleClick ad server, and called it Right Media.
Paleo AdTech
DECEMBER 22, 2021
Walrath started a version of the AdNASDAQ concept, fixing the feature/flaw he’d exploited in the DoubleClick ad server, and called it Right Media.
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Monetize More
DECEMBER 28, 2022
The Display Lumascape or Luma landscape is the map consolidating various parties coexisting in the ad tech wonderland depending on their functions. Display Lumascape’s components are as follows: Ad Agencies. Demand-Side Platforms (DSP). Ad Servers in Display Lumascape. Data Management Platforms (DMP).
Clearcode
APRIL 26, 2022
For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. And more recently from 2010 onwards, the key theme has been privacy. And in 1996, Yahoo!
Lemonads
JANUARY 3, 2021
exchanges, networks working with publishers, and sell-side platforms) and competitive buyers of that inventory (bidders, demand-side platforms, or networks working with advertisers). No one could expect that one single platform could take over and offer a fully integrated system in and of itself.
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