martech-cookies 
Martech
DECEMBER 17, 2021
As the clock ticks closer to the disappearance of third-party cookies, marketers want to make sure they are reaching all their customers – the known and unknown. Will identity resolution be a smooth transition without third-party cookies? The post Avoid an identity crisis by getting to know your customers appeared first on MarTech.
Martech
OCTOBER 26, 2021
. “The core of the shift is really moving from targeting consumers using third-party data to knowing consumers very well,” said Giusy Buonfantino, VP of CPG Industry Solution at Google Cloud, in her MarTech presentation. ” said Brad Herndon, then of Accenture Interactive, in the same MarTech session.
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Martech
OCTOBER 1, 2021
Google had already backed up the deprecation of third-party cookies until 2023, but now the testing of FLoC itself — Google’s favored alternative which would track user behavior at cohort rather than individual level — is facing delays. Read next: Does Google’s FLoC alternative to third-party cookies make sense?
Martech
AUGUST 6, 2021
As the business world struggles to understand the implications of the revolving news of the third-party cookie ban, digital ad targeting is growing more complex than ever. Google recently announced an extension of the third party cookie ban however the complexity and uncertainty remain. Answer these key questions: Who is your customer?
Martech
NOVEMBER 18, 2021
“The pandemic drove two years’ worth of digital transformation in the first two months,” said Sav Khetan, Head of Product Strategy at CDP platform Tealium, in his session at our MarTech conference. The market is responding to the loss of third-party cookies in a big way,” Khetan said. Image: Gartner and Tealium. The result?
Martech
DECEMBER 3, 2021
They’re taking the cookies away! Nobody really knows yet, but perhaps post-cookie digital advertising will be a successful, rewarding mix of first-party identity-based targeting, FLoC and the established walled gardens. The post IAS announces enhancements to Context Control appeared first on MarTech. Why we care.
Martech
NOVEMBER 4, 2021
Who is going to really miss cookie-based third-party data? Fishburne’s take: As marketers prepare for the end of third-party cookies, it’s good to remember how inaccurate much of that third-party data is. The post When cookies go away: Marketoon of the Week appeared first on MarTech.
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