Digiday

FEBRUARY 1, 2024

This time, it’s the impending death of third-party cookies in Chrome that’s got them riled up. And they’re really honing in on the Protected Audiences API, which is crucial for retargeting without those cookies. Their gripe? Continue reading this article on digiday.com.

Audience 83

Audience Retargeting Cookies Conversion 83

AdExchanger

FEBRUARY 15, 2024

Marketers want to reach underserved audiences. The phaseout of third-party cookies and other identity signals means that it’s harder to know who’s on the other side of an ad impression. But the open programmatic marketplace makes that difficult.

Media 104

Media Cookies Impressions Audience 104

Digiday

FEBRUARY 4, 2024

As agencies get more serious about finding the right third-party cookie alternatives , they are running into challenges, both old and new. Some of these include changes in audience size or measurement and standardization obstacles — and potentially even its own set of privacy questions. Continue reading this article on digiday.com.

Cookies 90

Cookies First-Party Cookies Agency Audience 90

Ad Monsters

FEBRUARY 20, 2024

Google’s response to the IAB Tech Lab’s Privacy Sandbox analysis calls out several inaccuracies and the misconception that the Privacy Sandbox is a direct replacement for third-party cookies. Big G did not intend to directly replace third-party cookies or cross-site identifiers, despite potential misconceptions.

Cookies 111

Cookies Ad Exchange Audience Mobile Ads 111

Digiday

FEBRUARY 13, 2024

With the deprecation of third-party cookies underway, there has seldom, if ever, been a more urgent moment for publishers and advertisers to revisit their data strategies. Interoperability is also essential to post-cookies data success. And those strategies must include collaboration. “As Continue reading this article on digiday.com.

Cookies 77

Cookies Audience Media Advertising 77

Digiday

FEBRUARY 11, 2024

Google’s contentious, drawn-out crusade to eliminate third-party cookies in its browser may have surreptitiously slipped into ad industry purgatory. Until now, this crusade has been one wild rollercoaster, full of unexpected twists and turns spanning the past four years. Continue reading this article on digiday.com.

Cookies 91

Cookies Audience Media Marketing 91

Basis

FEBRUARY 9, 2024

It’s the evolving challenge to connect meaningfully with audiences amidst a heightened focus on user data privacy, fueled by consumer demands, regulation, and major changes from tech giants. This year, signal loss will hit an inflection point as Google restricts third-party cookie access in its market share-leading Chrome browser.

Advertising 73

Advertising Cookies Non-Profit CPA 73

Ad Monsters

FEBRUARY 23, 2024

As the industry moves away from the use of third-party tracking cookies, there are several solutions taking shape to help target users while keeping their information secure. In the days of third-party cookies running amok, publishers could receive optimal functionality without actively participating in the back end.

Cookies 90

Cookies Communications Ad Tech Audience 90

Ad Monsters

FEBRUARY 13, 2024

This is no small problem for advertisers who want to pay the right price for inventory-driven outcomes and publishers who want to earn the CPMs their inventory and audiences warrant. ” To some in the industry, such as Uri Lichter , CEO at Intango, the problem is that the notion of third-party cookies is too broad. .”

Cookies 52

Cookies Advertising First-Party Cookies GDPR 52

Martech

FEBRUARY 7, 2024

The Privacy Sandbox is intended to offer an alternative method of executing targeted digital advertising once third-party cookies are fully deprecated on the Chrome browser. government’s Competition and Markets Authority warns that it will not allow cookie deprecation unless similar concerns are resolved. Why we care.

Cookies 117

Cookies Ad Server Ad Exchange Ad Inventory 117

OpenX

FEBRUARY 13, 2024

They covered industry topics from how IP segmenting works to the biggest misconceptions about cookie deprecation. Household identifiers help advertisers cut away all of the audiences that wouldn’t qualify for their product. What’s the biggest misconception around the deprecation of the third-party cookie? In a word, scale.

Cookies 52

Cookies Audience Retail Conversion 52

Ad Monsters

FEBRUARY 26, 2024

Before investing in premium video, advertisers should be able to distinguish what inventory is most relevant to their specific audience and ensure that what they’re buying is fully transparent and brand-safe. When it comes to contextual and audience-targeted solutions, there should be no either/or.

Media 59

Media Cookies Audience ROI 59

illumin

FEBRUARY 27, 2024

Streaming audiences are frustrated by Netflix and Amazon’s latest moves to place ads on previously ad-free content (unless users opt to pay a higher fee). Data collection in a post-cookie world – with VIZIO’s help VIZIO also provides Walmart with a wealth of data. And this move couldn’t have come at a more opportune time.

Cookies 88

Cookies Retail Entertainment Ad Tech 88

Basis

FEBRUARY 15, 2024

It’s a channel that both complements traditional radio and extends beyond it, allowing listeners to tune in from virtually anywhere and enabling advertisers to use proven adtech tools to connect with audiences in the moments they’re listening. Today, we’re digging into all this and more as we explore the state of digital audio in 2024.

Advertising 81

Advertising Cookies Audience Banner 81

PubMatic

FEBRUARY 21, 2024

billion this year to over $50 billion in 2027, with audience extension driving the bulk of said growth (about 40%). Building on our nearly two decades of experience delivering monetization capabilities to publishers, we are excited to expand Convert to enable retailers and commerce companies to run audience extension campaigns.

Audience 91

Audience Media Advertising Retail 91

Ad Monsters

FEBRUARY 9, 2024

Richer data benefits advertisers and content creators by enabling more effective audience segmentation. This ensures that advertisers have a reliable foundation for targeting strategies and improved precision in reaching the desired audience.

Cookies 105

Cookies Ad Tech Ad Targeting Impressions 105

Ad Monsters

FEBRUARY 2, 2024

The IAB Tech Lab’s Privacy Sandbox Demo Tool, donated by Index Exchange, was developed to showcase Protected Audience API (PAAPI), a component of Google’s Privacy Sandbox. Google’s Privacy Sandbox is one way of doing this, and PAAPI ( Protected Audience API ) is the most critical component of the Privacy Sandbox for audience addressability.

Education 107

Education Cookies Ad Tech Audience 107

illumin

FEBRUARY 8, 2024

The other shoe has dropped – by the end of 2024, Google will have eliminated third-party cookies from its Chrome browser. According to a March 2023 Adobe study, 75% of marketers still heavily rely on third-party cookies for targeting and measurement – this needs to change.

Cookies 52

Cookies Ad Tech Marketing Audience 52

VideoWeek

FEBRUARY 21, 2024

RTL Group-owned media sales house RTL AdAlliance has announced ‘Smart Demographics’, a new demographic targeting capability which sits within its wider ‘Smart Audiences’ product. The company then uses these data stories to create audience segments which advertisers can target.

Cookies 52

Cookies Audience Media Advertising 52

Basis

FEBRUARY 8, 2024

For advertisers, this shift in audience habits and emerging opportunities has invited a host of new challenges: Just where, exactly, is my audience? And how can I best meet my audience where and when they are watching to fully capitalize on the convergent TV opportunity? billion to $60.56

Advertising 104

Advertising Audience Conversion Rate Education 104

Martech

FEBRUARY 15, 2024

Engage with the privacy and security teams early Ensure you know how first-party cookies can be used across the two brands and should be collected in the future. Create distinct strategies for each audience Customers, partners, prospects, investors, employees, and employment candidates. How will you migrate product and brand content?

First-Party Cookies 105

First-Party Cookies Communications MarTech Audience 105

Ad Monsters

FEBRUARY 28, 2024

The digital advertising industry is focused on the end of third-party cookies on Chrome, but there is a broader development publishers should be thinking about: the arrival of the AI-enabled advertising easy button. The good news for publishers , though, is that they, too, c an use AI to make reaching their highly valuable audiences easier.

Machine Learning 64

Machine Learning ROI Cookies Media 64

Martech

FEBRUARY 8, 2024

This data compensates for the deprecation of third-party cookies and offers a strategic edge to those who utilize it effectively. Then, by utilizing a cloud platform that consolidates data from various sources, we can create accurate profiles and audiences to guide our future marketing strategies.

Marketing 117

Marketing Finance Cookies Impressions 117

OpenX

FEBRUARY 1, 2024

Empowering advertisers to future-proof their media investments With this new library, buyers can easily find and activate deals from OpenX’s robust ecosystem of dozens of data partners and targeting solutions that don’t rely on third-party cookies for matching or activation.

Cookies 52

Cookies Audience Advertising Media 52

MNTN

FEBRUARY 28, 2024

Because VTA considers CTV ads, traditional television ads, podcasts, and offline ads, it gives you a better idea of how to find your target audience. You aren’t limited to measuring only digital marketing channels with click-through data and guessing as to where else you should target your audience. appeared first on MNTN.

Click Through Rate 52

Click Through Rate Conversion Impressions Cookies 52

Martech

FEBRUARY 20, 2024

What makes a powerful CTA and why you need one Imagine a call to action as the spark that ignites the desired action in your audience. Just like we click “Accept” on cookie popups, our brains anticipate CTAs in certain contexts. What resonates with one audience might fall flat with another. Texting wins for modern audiences.

Click Through Rate 121

Click Through Rate A/B Testing Conversion Audience 121

illumin

FEBRUARY 20, 2024

Another benefit to investing in mobile ads is the potential to specifically target your audience into various segments, allowing you to reach specific audiences based on location, demographics, and behavior. Cookieless marketing efforts that don’t depend on third-party cookie data are recommended.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

Basis

FEBRUARY 28, 2024

THE CONTEXT: With Google planning to fully deprecate third-party cookies in its Chrome browser by the end of this year, and signal loss across the industry as a result of data privacy concerns, figuring out how to use consumer data in ethical, transparent ways to serve personalized ads to consumers is a must for digital advertisers.

Machine Learning 84

Machine Learning Cookies Conversion Media 84

Martech

FEBRUARY 8, 2024

Google is moving away from third-party cookies. In a way that is audience vs. sales-centric? Prospects are now wise to the lead magnet — future email bait and switch. They can see it coming. And would rather give fake email addresses than offer up access to their inbox. A cookieless future. That kind of tracking is going away. (I

MarTech 130

MarTech Marketing SEO CPC 130

MNTN

FEBRUARY 14, 2024

B2B remarketing, also known as retargeting, works by tracking website visitors through cookies and then serving them ads on other platforms or websites they visit after leaving the initial site. Precise Targeting : Allows for detailed segmentation based on user behavior, ensuring ads are only shown to the most relevant audiences.

Retargeting 52

Retargeting Conversion Rate Conversion A/B Testing 52

Basis

FEBRUARY 28, 2024

THE CONTEXT: With Google planning to fully deprecate third-party cookies in its Chrome browser by the end of this year, and signal loss across the industry as a result of data privacy concerns, figuring out how to use consumer data in ethical, transparent ways to serve personalized ads to consumers is a must for digital advertisers.

Machine Learning 52

Machine Learning Cookies Conversion Media 52

VideoWeek

FEBRUARY 2, 2024

Nielsen Finds US Streaming Hours Climbed 21 Percent in 2023 US audiences streamed 21 million years worth of video in 2023, according to Nielsen, up 21 percent from 2022. Towards the end of last year, the ICO wrote to 53 of the UK’s top 100 websites, whose cookie notifications were found to be non-compliant. CEO Fabien Magalon.

Retail 52

Retail Media Cookies Agency 52

AdExchanger

FEBRUARY 6, 2024

The online advertising industry is in for the bumpiest ride of its existence. Of the 44 basic digital advertising use cases analyzed by the IAB Tech Lab’s Privacy Sandbox Task Force over the past few months, only a small handful remain feasible using the APIs in the Google Chrome Privacy Sandbox.

Advertising 145

Advertising Cookies Audience 145

VideoWeek

FEBRUARY 16, 2024

For example, a person might take a bite out of a cookie, but afterward, the cookie may not have a bite mark,” said the company. The company additionally announced a retail media partnership with Nectar360, enabling brands to target audiences using Nectar data from Sainsbury’s and Argos. Revenues climbed 23.4

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

FEBRUARY 9, 2024

In this week’s Week in Review: MFE’s pan-European ambitions take a step forward, UK audience turned off SVOD at Christmas, and IPG targets a better 2024 after slight dip in organic net revenues. Piers Morgan Migrates to YouTube Amid Low TV Ratings Piers Morgan is moving his TalkTV show to YouTube in a bid for larger audiences.

Cookies 98

Cookies Media Agency Audience 98

Basis

FEBRUARY 29, 2024

Because first-party data is provided directly by consumers, it allows advertisers to learn about their audience, craft personalized messages, and understand what tactics are most impactful in their path to purchase—all with a high degree of precision. And first-party data is perhaps the heaviest hitter on that list.

Cookies 88

Cookies Non-Profit First-Party Cookies Audience 88

VideoWeek

FEBRUARY 26, 2024

Earlier this month, IAB Tech Lab carried out gap analysis of Google’s Privacy Sandbox, the tech giant’s set of tools designed to replace third-party cookies, which are due to be fully phased out of Chrome in Q3 2024. That’s one area that people have to really look hard at, in terms of how they manage audiences for Sandbox.

Ad Server 129

Ad Server Cookies Ad Exchange Finance 129