your-guide-to-skan-4.0 
InMobi
JUNE 12, 2023
Apple’s annual event harkens the end of fingerprinting and debuts SKAN 5 Another Apple Worldwide Developer Conference (WWDC) is in the books, and this year’s global event brought several key indicators that the privacy-first era of app performance marketing is fully upon us.
InMobi
MARCH 20, 2023
When Apple launched its AppTrackingTransparency (ATT) framework, Apple’s SKAdNetwork (SKAN) became a familiar term and attribution framework for app performance advertisers. So how is adoption looking as we approach the second anniversary of ATT and SKAN? What SKAN hesitancy existed previously? What is impacting adoption?
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