Adweek

MAY 22, 2025

New Yorkers groan at backseat ads, but Uber is betting on its data and design to flip perception.

Ad Tech 235

Ad Tech Retail Media 235

Seth Godin

MAY 20, 2025

“What should I do next?” Not next year or for the rest of my life. Right now. The apparently trivial choice–whether or not to open an email, make a phone call or stand up to stretch. The endless list of options, some not even consciously considered, that we work through a thousand times a day. Sum them up, and these millions of tiny decisions become the life we’ve chosen.

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Exchange Wire

MAY 20, 2025

Ad tech has always been a playground for early AI adoption: recommendation engines, bidding algorithms, personalisation layers. But now, something bigger is brewing. With great computing power comes great pressure to build end-to-end ad engines. And thats exactly why leaders [.] The post Agentic AI: Beyond the Buzzword appeared first on ExchangeWire.com.

Ad Tech 98

Ad Tech 98

IAB Tech Lab

MAY 20, 2025

Live Events in Programmatic presents a huge opportunity. Index Exchange has laid out a roadmap with Tech Lab to help the industry capture it. The post Navigating the Challenges of Live Event Ad Serving: A Roadmap to Industry Collaboration appeared first on IAB Tech Lab.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

MAY 22, 2025

Founder Mark Douglas spoke with ADWEEK about the IPO before the bell.

Ad Tech 233

Ad Tech 233

Seth Godin

MAY 19, 2025

This is an understandable sentiment. As jobs push people to be automatons and often offer little in the way of respect, it’s easy to quietly quit. But perhaps, they’re not paying you enough to not care. Spending your days, day after day, not caring is a tragedy. They might not deserve your focus and effort, but you do.

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Digiday

MAY 19, 2025

Youve seen the headlines: The TCF is illegal. RTB ruled unlawful. But as usual in advertising, the truth is less clickbait, more caveat. What did happen is this: Belgiums Court of Appeal finally weighed in on the long-running saga around the Transparency and Consent Framework — the industry’s de facto permission slip for tracking-based advertising in the European Union.

Clickbait 69

Clickbait Advertising Media Marketing 69

Adweek

MAY 20, 2025

Give Gloss has bolstered positive sentiment towards the haircare brand by 42% since March.

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Seth Godin

MAY 21, 2025

Alas, this is the wrong question for a leader or manager to ask. It’s more productive to wonder, “how do we create the conditions for our people to get to where they’re heading?

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Ad Monsters

MAY 21, 2025

Amazons move to build a dedicated Prebid adapter marks a turning point in ad tech, signaling the dominance of open-source header bidding and a new era of interoperability. Amazon announced Wednesday its building a dedicated Prebid adapter. The move signals that Prebid has firmly established itself as the industry standard. For years, header bidding has been a battleground of competing technologies and approaches.

Header Bidding 59

Header Bidding Ad Tech 59

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Digiday

MAY 19, 2025

Pharmaceutical advertisers are one of the biggest television spenders in the U.S. Collectively, they’ve injected $2.18 billion into linear media this year already, according to iSpot data. But this years upfronts have thrown a spotlight on the growing list of challenges facing marketers in the space, from turbulent economic conditions to the looming threat of a pharmaceutical TV ad ban floated by U.S. secretary of health Robert F.

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Pharmaceuticals Marketing Media Advertising 68

Adweek

MAY 22, 2025

WBD and TNT Sports sell out Roland-Garros ad inventory as ad sales exec Jon Diament says more than 80 brands bought into coverage.

Ad Inventory 210

Ad Inventory Marketing 210

Seth Godin

MAY 22, 2025

All sufficiently advanced technology is now widespread. Batman used to have gadgets that gave him an advantage over his adversaries. And Henry Ford had machines that allowed him to produce items far cheaper than the competition. Now, almost all technology magic is widely available and cheap. Technology has been the engine of cultural and economic change, and it’s no longer concentrated in the hands of a few.

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Basis

MAY 21, 2025

Economic pressures are mounting across the advertising industry. The sector saw its fifth straight month of job losses in April, while growth predictions for the year have been downgraded. This decline is partly driven by a steep dive in consumer sentiment, which is now 26.5% lower than at the start of the year and at the second-lowest level ever recorded.

Agency 57

Agency ROI Advertising Marketing 57

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Digiday

MAY 19, 2025

As economic uncertainty and talk of recession intensifies, automakers face an uphill battle in everything from tariff impacts on production costs to fluctuating consumer spending in response to inflation. The uncertainty has left marketers shaken because it’s historically meant cuts to marketing budgets. But as one of the biggest spending categories in media and marketing, auto makers arent ready to take their foot off the gas just yet.

Media 60

Media Marketing 60

Adweek

MAY 22, 2025

Since joining the National Hockey League (NHL) in 2017, senior evp Kimberly Davis has been committed to attracting, retaining, and developing multicultural audiences for professional hockey. And she's striving for a new goalbringing more women fans and executives into the NHL ranks.

Audience 185

Audience Marketing 185

MNTN

MAY 20, 2025

As an advertiser, youre always looking for an edge; the insight that will give your campaigns more relevance and assure better results. And the solution you seek may just lie in customer journey analytics. Analyzing the customer journey sheds light on every touchpoint as prospects move through the sales process. With the data it provides, you can better understand everything from a consumers first interaction with your brand to how they continue to interface with your brand after making a purcha

Advertising 52

Advertising Conversion Rate Conversion ROI 52

Ad Monsters

MAY 21, 2025

Direct partnerships with local news organizations offer advertisers a future-proof way to reach trusted, high-quality audiences with brand-safe, data-rich, and contextually relevant campaigns. As the advertising industry contends with shifting consumer behaviors, the decline of third-party cookies and rising concerns over brand safety, theres a solution that stands out as both effective and future-proof: direct partnerships with local news organizations.

Real Estate 52

Real Estate Audience Affiliates Education 52

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Digiday

MAY 20, 2025

Googles recent clarification that it can still crawl and index web content even after publishers opt out of its AI training serves as yet another reminder of how little control publishers have historically had within the Google ecosystem. Heres a look at whats in and out for publishers in the era of Google AI Overviews and the rise of AI platforms.

Media 67

Media Marketing 67

Adweek

MAY 22, 2025

Email marketing startup Flodesk has named VCCP its first creative agency of record, ADWEEK has learned.

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Agency Marketing Advertising 200

VideoWeek

MAY 21, 2025

Six months ago, mobile ad tech business AppLovin overtook The Trade Desk in market cap, knocking the demand-side platform (DSP) from its perch at the top of the ad tech stock market; a position it has enjoyed since 2017. AppLovin’s rise to the top can be traced back to the company’s Q3 2024 earnings results back in November, when its quarterly revenues smashed analyst expectations at $1.2 billion.

Ad Tech 52

Ad Tech Demand Side Platform Ad Server Mobile Ads 52

Exchange Wire

MAY 19, 2025

Ahead of ATS Singapore 2025, event sponsor Geniee explores how artificial intelligence is changing the ad tech sector, beyond just automation, expanding on hyper-personalisation, planning, as well as enhancing the capabilities of DSPs and SSPs. Programmatic advertising has always been [.] The post How AI is Changing the Ad Tech Industry Beyond Just Automation appeared first on ExchangeWire.com.

Ad Tech 59

Ad Tech Advertising 59

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Digiday

MAY 19, 2025

The closure of Microsoft Advertising’s demand-side platform is part of a broader shift toward AI-powered advertising and (arguably) the dawn of a new world order, one where Big Tech and independents operate in separate spheres. That’s the opinion of several Digiday sources consulted in the days since the May 14 announcement, with some wondering what the second-order impact, or opportunity for both independent DSPs and sell-side players.

Demand Side Platform 59

Demand Side Platform Retail Media Advertising 59

Adweek

MAY 22, 2025

Attivo has acquired AI-focused agency The Next Practice to strengthen its U.S. presence.

Agency 176

Agency 176

OpenX

MAY 20, 2025

This years upfronts arrived at a pivotal moment for the TV industry. While the traditional model still dominates how CTV dollars are allocated, were entering a new era. Committing massive media budgets so far in advance has never felt riskier. The uncertainty ahead particularly around the broader economy makes the flexibility of scatter more appealing than ever.

Advertising 52

Advertising Impressions Audience Agency 52

Exchange Wire

MAY 20, 2025

Kevel, the API-first ad serving company, is proud to announce its partnership with Dollar General, one of America's fastest-growing retailers, to power the technology behind their retail media network. This collaboration marks a significant step in Dollar General's commitment to [.] The post Kevel Partners with Leading American Discount Retailer to Power its Retail Media Network Technology appeared first on ExchangeWire.com.

Retail 52

Retail Media Ad Server 52

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Rob Campbell

MAY 19, 2025

After the relatively heavy post of yesterday , let’s go on a tangent that I am pretty certain even a protractor wouldn’t be able to measure. This is a post about dance. That’s 6 words I am pretty sure you never thought you’d read on here. But the reality is, I am pretty besotted with dance, just like I am pretty besotted with anything when the person doing it is not only good at it, but is committed to being their best at it, in the moment they are doing it.

Marketing 59

Marketing Advertising 59

Adweek

MAY 21, 2025

Fubo's Women's Sports Zone lets brands create custom pause ads, interactive trivia activations, homepage sponsorships, and more.

Advertising 162

Advertising Marketing 162

MNTN

MAY 20, 2025

The advertising landscape is shifting fast, and AI-generated commercials are leading the charge. Built by machine learning models rather than production crews, these TV ads promise scale, speed, and efficiency for brands of all sizes. But as this technology takes hold, marketers face real questions about authenticity, creative integrity, and long-term impact.

A/B Testing 52

A/B Testing Machine Learning Ad Tech Advertising 52

Buyer Advertising

MAY 21, 2025

Question Everything. I am a weird dude. I type full questions into Google Search. Yes, I know its not necessary nor is it terribly efficient, but its a hard habit to break. Im sure my freshman English professor is proud of me, but everyone else looks over my shoulder and mouths WTF. Fast-forward to the latest news from Google that they are doubling down on AI Search by making it easier to search with more complex, longer, and multimodal questions.

SEO 59

SEO Advertising ROI 59

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing