Sat.May 17, 2025 - Fri.May 23, 2025

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Uber Will Sell In-Car Ads in New York City, Reversing a Longstanding Ban

Adweek

New Yorkers groan at backseat ads, but Uber is betting on its data and design to flip perception.

Ad Tech 235
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The most important decision

Seth Godin

“What should I do next?” Not next year or for the rest of my life. Right now. The apparently trivial choice–whether or not to open an email, make a phone call or stand up to stretch. The endless list of options, some not even consciously considered, that we work through a thousand times a day. Sum them up, and these millions of tiny decisions become the life we’ve chosen.

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Agentic AI: Beyond the Buzzword

Exchange Wire

Ad tech has always been a playground for early AI adoption: recommendation engines, bidding algorithms, personalisation layers. But now, something bigger is brewing. With great computing power comes great pressure to build end-to-end ad engines. And thats exactly why leaders [.] The post Agentic AI: Beyond the Buzzword appeared first on ExchangeWire.com.

Ad Tech 98
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Navigating the Challenges of Live Event Ad Serving: A Roadmap to Industry Collaboration

IAB Tech Lab

Live Events in Programmatic presents a huge opportunity. Index Exchange has laid out a roadmap with Tech Lab to help the industry capture it. The post Navigating the Challenges of Live Event Ad Serving: A Roadmap to Industry Collaboration appeared first on IAB Tech Lab.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Ryan Reynolds-Linked MNTN Goes Public at $16 Per Share to Grow Connected TV Ads

Adweek

Founder Mark Douglas spoke with ADWEEK about the IPO before the bell.

Ad Tech 233
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“They’re not paying me enough to care”

Seth Godin

This is an understandable sentiment. As jobs push people to be automatons and often offer little in the way of respect, it’s easy to quietly quit. But perhaps, they’re not paying you enough to not care. Spending your days, day after day, not caring is a tragedy. They might not deserve your focus and effort, but you do.

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WTF just happened to the IAB Europe’s TCF — and what does it mean for targeted ads in the EU?

Digiday

Youve seen the headlines: The TCF is illegal. RTB ruled unlawful. But as usual in advertising, the truth is less clickbait, more caveat. What did happen is this: Belgiums Court of Appeal finally weighed in on the long-running saga around the Transparency and Consent Framework — the industry’s de facto permission slip for tracking-based advertising in the European Union.

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TRESemmé’s Paige DeSorbo Collab Gives Unilever’s Influencer-First Strategy a Glossy Start

Adweek

Give Gloss has bolstered positive sentiment towards the haircare brand by 42% since March.

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“How do I get the most of out my people?”

Seth Godin

Alas, this is the wrong question for a leader or manager to ask. It’s more productive to wonder, “how do we create the conditions for our people to get to where they’re heading?

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Amazon Joins the Prebid Party with Its Own Adapter

Ad Monsters

Amazons move to build a dedicated Prebid adapter marks a turning point in ad tech, signaling the dominance of open-source header bidding and a new era of interoperability. Amazon announced Wednesday its building a dedicated Prebid adapter. The move signals that Prebid has firmly established itself as the industry standard. For years, header bidding has been a battleground of competing technologies and approaches.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Pharma marketers weigh economy and chance of TV ad ban during upfronts season

Digiday

Pharmaceutical advertisers are one of the biggest television spenders in the U.S. Collectively, they’ve injected $2.18 billion into linear media this year already, according to iSpot data. But this years upfronts have thrown a spotlight on the growing list of challenges facing marketers in the space, from turbulent economic conditions to the looming threat of a pharmaceutical TV ad ban floated by U.S. secretary of health Robert F.

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WBD and TNT Sports Sell Out Roland-Garros Ad Inventory

Adweek

WBD and TNT Sports sell out Roland-Garros ad inventory as ad sales exec Jon Diament says more than 80 brands bought into coverage.

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Clarke’s Law (part 2)

Seth Godin

All sufficiently advanced technology is now widespread. Batman used to have gadgets that gave him an advantage over his adversaries. And Henry Ford had machines that allowed him to produce items far cheaper than the competition. Now, almost all technology magic is widely available and cheap. Technology has been the engine of cultural and economic change, and it’s no longer concentrated in the hands of a few.

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Turning Economic Turbulence into Growth: Tech-Driven Strategies for Agency Leaders

Basis

Economic pressures are mounting across the advertising industry. The sector saw its fifth straight month of job losses in April, while growth predictions for the year have been downgraded. This decline is partly driven by a steep dive in consumer sentiment, which is now 26.5% lower than at the start of the year and at the second-lowest level ever recorded.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Why electric vehicle brand Rivian is thinking long-term amid economic uncertainty

Digiday

As economic uncertainty and talk of recession intensifies, automakers face an uphill battle in everything from tariff impacts on production costs to fluctuating consumer spending in response to inflation. The uncertainty has left marketers shaken because it’s historically meant cuts to marketing budgets. But as one of the biggest spending categories in media and marketing, auto makers arent ready to take their foot off the gas just yet.

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NHL Eyes Record Diversity in Draft—and a New Generation of Fans

Adweek

Since joining the National Hockey League (NHL) in 2017, senior evp Kimberly Davis has been committed to attracting, retaining, and developing multicultural audiences for professional hockey. And she's striving for a new goalbringing more women fans and executives into the NHL ranks.

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Customer Journey Data Analytics: Complete Guide for Advertisers

MNTN

As an advertiser, youre always looking for an edge; the insight that will give your campaigns more relevance and assure better results. And the solution you seek may just lie in customer journey analytics. Analyzing the customer journey sheds light on every touchpoint as prospects move through the sales process. With the data it provides, you can better understand everything from a consumers first interaction with your brand to how they continue to interface with your brand after making a purcha

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The Power of Publisher-Direct Ad Campaigns

Ad Monsters

Direct partnerships with local news organizations offer advertisers a future-proof way to reach trusted, high-quality audiences with brand-safe, data-rich, and contextually relevant campaigns. As the advertising industry contends with shifting consumer behaviors, the decline of third-party cookies and rising concerns over brand safety, theres a solution that stands out as both effective and future-proof: direct partnerships with local news organizations.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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The definitive publisher guide to what’s in and out in the era of Google’s AI Overviews

Digiday

Googles recent clarification that it can still crawl and index web content even after publishers opt out of its AI training serves as yet another reminder of how little control publishers have historically had within the Google ecosystem. Heres a look at whats in and out for publishers in the era of Google AI Overviews and the rise of AI platforms.

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Flodesk Taps VCCP as First Creative AOR

Adweek

Email marketing startup Flodesk has named VCCP its first creative agency of record, ADWEEK has learned.

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Appetite for Disruption: Behind AppLovin’s Rise to the Top of the Ad Tech Pack

VideoWeek

Six months ago, mobile ad tech business AppLovin overtook The Trade Desk in market cap, knocking the demand-side platform (DSP) from its perch at the top of the ad tech stock market; a position it has enjoyed since 2017. AppLovin’s rise to the top can be traced back to the company’s Q3 2024 earnings results back in November, when its quarterly revenues smashed analyst expectations at $1.2 billion.

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How AI is Changing the Ad Tech Industry Beyond Just Automation

Exchange Wire

Ahead of ATS Singapore 2025, event sponsor Geniee explores how artificial intelligence is changing the ad tech sector, beyond just automation, expanding on hyper-personalisation, planning, as well as enhancing the capabilities of DSPs and SSPs. Programmatic advertising has always been [.] The post How AI is Changing the Ad Tech Industry Beyond Just Automation appeared first on ExchangeWire.com.

Ad Tech 59
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Microsoft shuttering Xandr Invest suggests Big Tech is shrinking from the open web

Digiday

The closure of Microsoft Advertising’s demand-side platform is part of a broader shift toward AI-powered advertising and (arguably) the dawn of a new world order, one where Big Tech and independents operate in separate spheres. That’s the opinion of several Digiday sources consulted in the days since the May 14 announcement, with some wondering what the second-order impact, or opportunity for both independent DSPs and sell-side players.

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Attivo Acquires The Next Practice to Bolster AI, Digital Capabilities

Adweek

Attivo has acquired AI-focused agency The Next Practice to strengthen its U.S. presence.

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Why Biddable CTV Is the Smartest Bet in TV Advertising

OpenX

This years upfronts arrived at a pivotal moment for the TV industry. While the traditional model still dominates how CTV dollars are allocated, were entering a new era. Committing massive media budgets so far in advance has never felt riskier. The uncertainty ahead particularly around the broader economy makes the flexibility of scatter more appealing than ever.

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Kevel Partners with Leading American Discount Retailer to Power its Retail Media Network Technology

Exchange Wire

Kevel, the API-first ad serving company, is proud to announce its partnership with Dollar General, one of America's fastest-growing retailers, to power the technology behind their retail media network. This collaboration marks a significant step in Dollar General's commitment to [.] The post Kevel Partners with Leading American Discount Retailer to Power its Retail Media Network Technology appeared first on ExchangeWire.com.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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The Infectious Power Of Giving Your All To Doing Something You Do Well …

Rob Campbell

After the relatively heavy post of yesterday , let’s go on a tangent that I am pretty certain even a protractor wouldn’t be able to measure. This is a post about dance. That’s 6 words I am pretty sure you never thought you’d read on here. But the reality is, I am pretty besotted with dance, just like I am pretty besotted with anything when the person doing it is not only good at it, but is committed to being their best at it, in the moment they are doing it.

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Fubo’s Women’s Sports Zone Scores Ad Customization for Advertisers

Adweek

Fubo's Women's Sports Zone lets brands create custom pause ads, interactive trivia activations, homepage sponsorships, and more.

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The Rise of AI-Generated Commercials: What It Means

MNTN

The advertising landscape is shifting fast, and AI-generated commercials are leading the charge. Built by machine learning models rather than production crews, these TV ads promise scale, speed, and efficiency for brands of all sizes. But as this technology takes hold, marketers face real questions about authenticity, creative integrity, and long-term impact.

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New Google AI Mode Launches

Buyer Advertising

Question Everything. I am a weird dude. I type full questions into Google Search. Yes, I know its not necessary nor is it terribly efficient, but its a hard habit to break. Im sure my freshman English professor is proud of me, but everyone else looks over my shoulder and mouths WTF. Fast-forward to the latest news from Google that they are doubling down on AI Search by making it easier to search with more complex, longer, and multimodal questions.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.