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pubrevplus-Q-and-A

How Publisher Monetization Teams and Ad Ops Pros Are Handling Uncertainty: A COVID Era Q&A with PubRev+

InMobi

SEPTEMBER 14, 2020

Q: What are you doing during shelter in place? Q: Among the publishers and ad ops professionals you know and work with, what is the mood like for them right now? This has especially been the case for app publishers and their monetization teams. Are there any apps you're finding yourself using more frequently these days?

Ad Ops

Ad Ops CPC CPA CPM

Are You Leaving Ad Revenue on the Table? A Q&A with Chas Castell of PubRev+

InMobi

APRIL 23, 2019

Q: What are the biggest monetization problems that app publishers face today? Q: Is making money from advertising harder now than it used to be? In 2018, people spent over $71 billion on apps , and downloaded apps 113 billion times worldwide. On the monetization front, in-app advertising remains ascendant. There are a few.

Header Bidding

Header Bidding Click Through Rate A/B Testing Ad network

How Publisher Monetization Teams and Ad Ops Pros Are Handling Uncertainty: A COVID Era Q&A with PubRev+

Are You Leaving Ad Revenue on the Table? A Q&A with Chas Castell of PubRev+

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