Marketing Dive

JUNE 26, 2025

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Cookies

PubMatic

FEBRUARY 1, 2023

Amid this uncertainty, it is imperative that advertising technology companies continue to push the envelope and deliver innovative, high-performing targeting solutions that help buyers navigate a fast-evolving landscape. And, new privacy laws in several US states will impact how advertisers find and engage with consumers online.

Viewability

Single Grain

JULY 31, 2023

If you’re planning to use radius targeting, just make sure: Your ad is relevant to the people who are seeing it You use a clear and concise call to action. Track the results of your ads to see how well they’re performing. A retailer might customize its ads to show different products depending on the location of the user.

Conversion

VideoWeek

OCTOBER 11, 2022

Rather than cancelling the roll-out of its Shop feature, as claimed in August, the company is redoubling its efforts (in the US at least) to challenge US retail giants. TalkShopLive (which also partners with Walmart) will support live streams by influencers, brands and retailers selling products on the app. Ticked off.

Performance Targeting