VideoWeek

OCTOBER 6, 2023

Top Stories Altice Europe Explores Teads Sale Dutch telco Altice Europe is considering selling Teads, the outstream video advertising business. The telco is expected to sell most of its media assets due to an ongoing fraud investigation in Portugal. Altice acquired the ad tech firm in 2017 for €285 million. million in Q2 2023, up 0.3

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Clearcode

JULY 13, 2023

SSPs are crucial for publishers, facilitating real-time bidding for display, mobile, and video ads, advancing ad targeting, maximizing revenue, and offering in-depth analytics. Key Points A supply-side platform (SSP) is an advertising technology platform digital publishers use to manage, sell, and optimize their advertising inventory.

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InMobi

DECEMBER 26, 2018

Is 2019 the year that cross-device attribution and multi-touch attribution marketing become the norm in mobile in-app marketing efforts? LEARN MORE Moving Beyond Last-Click Conversions with Mobile Ads In most digital ad strategies historically, the only marketing touchpoint that mattered was the final click.

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