InMobi

FEBRUARY 24, 2021

With Apple’s App Tracking Transparency updates expected to roll out to iOS 14 devices soon, app publishers will now need to get users’ permissions before tracking their data across other apps or websites. In light of this update, here are five things publishers can do to prepare for IDFA deprecation.

Header Bidding 52

Header Bidding Pop-Up A/B Testing Fill rate 52

Ad Monsters

APRIL 25, 2024

Given both of these significant considerations, we will not complete third-party cookie deprecation during the second half of Q4.” Still, giving publishers and advertisers more time to test post-cookie and privacy-centric solutions is a good thing. Well, it’s looking like maybe we weren’t.

Cookies 95

Cookies Ad Tech A/B Testing CPM 95

Clearcode

JANUARY 19, 2022

AR can also help consumers make decisions faster, saving expenses on logistics for business owners. Don’t be afraid of imaginative leaps — they can sometimes save you. The question is: How many of these entities will openly share results from the testing phase? But what does 2022 have in store? Web Advertising.

MarTech 52

MarTech Advertising Audience Agency 52