How Are Consumers Reacting To Apple's ATT Framework?
InMobi
JULY 1, 2021
By the end of April 2021, Apple officially released iOS 14.5 and thus began enforcing its AppTrackingTransparency (ATT) framework. While this was big news in the programmatic ad tech space, how have these changes been resonating with Apple mobile device owners? or higher on their Apple mobile devices.
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