why-publishers-need-multiple-id-partners 
Ad Monsters
DECEMBER 21, 2023
That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. We spoke with several industry experts who shared advice about how publishers should handle the new updates. If you see an ad tech term and are still thinking, WTF?!!! This is the place for you.
Automatad Inc.
NOVEMBER 8, 2023
Share Tweet Share Ads are the key revenue of publishers and advertisers. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is. The publishers could be website owners, bloggers, and online magazines.
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Brid.tv
AUGUST 29, 2022
Whether you’re an established CTV provider or you’re just starting, you’ll need a reliable CTV advertising platform by your side. What to Look for in a CTV Advertising Platform Yield Optimization Tools Targeting Options Ad Analytics 10 Best CTV Advertising Platforms for Over-the-Top Publishers 1. Google ADX 2. Marketplace 3.
Brid.tv
NOVEMBER 4, 2022
But what is header bidding exactly, and do you really need it in order to monetize content? Header bidding is an advanced method of trading in ad inventory that speeds up the process and optimizes ad revenue for publishers. Then, several ad exchanges , ad networks, and SSPs place their bids for that impression simultaneously.
Brid.tv
DECEMBER 21, 2022
Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. Amazon Publisher Services 4. When a user opens the publisher’s app, a piece of ad real estate is generated. This real estate needs an advertisement to be monetized.
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