In-App Header Bidding: How to make more money with it? [7 Benefits Included]
Monetize More
JULY 8, 2022
To maximize revenue for the publisher, ongoing auctions create competition among bidders for all in-app ad impressions. Publishers traditionally prioritized impressions based on historical performance data from demand sources. In-app header bidding came up as a transparent & justifiable way of auctioning and buying ad inventory.
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