Clearcode

APRIL 21, 2023

While advertising offers a fairly consistent source of revenue, publishers using this model face many challenges, such as achieving high fill rates, ad fraud, ad blockers and privacy settings, and properly collecting user data, segmenting it and making their audiences available to advertisers. Source: Clearcode.cc

Header Bidding

Brid.tv

AUGUST 23, 2022

Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. They can then use this information to tweak and optimize campaigns and generate more revenue. Ideally, real-time video analytics should also be available. Yield Optimization Tools.

Header Bidding

InMobi

FEBRUARY 28, 2021

While state-triggered regulations (GDPR in EU, CCPA in CA, etc.) Thus, publishers partnered with Universal ID partners will have a higher fill rate. Identity has been a hot topic for a while now in the ad tech world. Thus, a UID-based system will be able to command higher eCPMs for a publisher’s identity-rich inventory.

Demand Side Platform

InMobi

NOVEMBER 2, 2023

For publishers, the enaction of the General Data Protection Regulation (GDPR) in 2018 marked a new era. This not only ensures compliance, but it also unlocks greater advertiser demand, resulting in increased monetization potential, higher fill rates, and eCPMs.

Fill rate

Ad Ops Hero

JANUARY 25, 2021

The publisher can increase the floor price for top performing ad units to maximize the revenue and lower the floor price for the ad units which has lesser fill rate to minimize the revenue loss. This data is crucial to improve the ad delivery by optimizing the campaigns in real time.

Ad Exchange

Brid.tv

JULY 9, 2023

Ad Analytics — To keep track of ad performance and optimize campaigns accordingly, publishers need reliable ad analytics with metrics such as fill rates , plays, impressions, CTR, and preferably real-time video analytics. AdMedia AdMedia is an advertising network with its own ad exchange.

Header Bidding

Brid.tv

DECEMBER 21, 2022

The platform boasts high ad fill rates and partnerships with some of the best ad vendors on the market, including AdMob, MoPub, AppLovin, and more. Key Features: Programmatic and direct deals AI-powered ad optimization High reported ad fill rates Excellent support for developers and publishers Extensive mobile SDK available.

Mobile Ads

Automatad Inc.

NOVEMBER 23, 2023

Utilizing an SSP translates to tangible benefits, including heightened ad fill rates, increased ad revenue, reduced operational costs, and greater control over ad inventory. You must comply with various regulations and standards, such as GDPR, CCPA, and IAB TCF, to protect your users’ personal data and avoid legal issues.

Header Bidding

Brid.tv

NOVEMBER 22, 2022

The platform prides itself on its high fill rates (up to 98%) and precise audience-matching technology. Leadbolt’s platform is fully GDPR compliant, meaning publishers monetizing within the European Union won’t have to worry about breaking any laws. ironSource.

Header Bidding

Clearcode

MARCH 21, 2023

However, as the number of publisher sites expanded, they realized that they could not sell all their inventory through a single ad network and were faced with low fill rates. Many ad networks specialize in certain types of inventory, including Premium ad networks: Offer inventory from the top publisher brands (e.g.

Ad network

Brid.tv

JUNE 26, 2023

Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance.

Ad network

YieldBird

JANUARY 31, 2025

Fill Rate effectiveness in selling ad inventory. Additionally, ensuring compliance with GDPR, CCPA, and other privacy laws across different regions while maintaining effective advertising strategies has been a complex issue. – This year, the focus has been on eCPM, fill rates, and overall revenue growth.

Header Bidding