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10 Tips for Publishers: How to Increase Your Video Ad Revenue

Brid.tv

I suggest using different networks since they offer different fill rates and demand sources. By strategically implementing these interactive features, publishers can enhance viewer engagement, leading to higher ad fill rates, improved CPMs, and ultimately, more revenue.

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How to use Smart Notifications to troubleshoot and optimize programmatic ads effortlessly

Monetize More

Fill rates need to be optimized. GDPR -On this screen, we’ll show you whether you are GDPR compliant or not. Often an ad unit might not be serving ads. Ads could be delivering a sub-par performance. New optimization techniques need to be tested out. New ad networks need to be integrated. The list goes on and on.

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The Sell-Side View: Q&A with Axel Springer’s Miriam Zand

VideoWeek

When it comes to the monetisation of our video content, it’s very in-demand, and the fill rate is amazing, especially on in-stream. It’s visually engaging, it’s easy to digest, and it just gives the journalistic work more impact and more reach. What does your identity strategy look like?

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Ad Analytics for Publishers – Actionable Data to Grow Your Business 

Brid.tv

Compliance and Privacy – Ad analytics should comply with privacy regulations like GDPR and CCPA , ensuring data is handled responsibly and ethically. For instance, features such as: Call Ad Again – By analyzing fill rates , you can establish which inventory is performing poorly and implement TargetVideo’s Call Ad Again feature.

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InMobi CEO bullish about prospects for independents in the advertising space

Martech

So maybe the prices are going to go down, but the fill rates are going to go up.” We see what happened with GDPR. Regulation is only going to benefit the walled gardens, and I feel like we’ve learnt our lesson from GDPR and we shouldn’t support one identity framework in this industry.”

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How Publishers Can Make More Money With AdTech

Clearcode

While advertising offers a fairly consistent source of revenue, publishers using this model face many challenges, such as achieving high fill rates, ad fraud, ad blockers and privacy settings, and properly collecting user data, segmenting it and making their audiences available to advertisers. Source: Clearcode.cc

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10 Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Brid.tv

Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. They can then use this information to tweak and optimize campaigns and generate more revenue. Ideally, real-time video analytics should also be available. Yield Optimization Tools.