VideoWeek

NOVEMBER 28, 2024

When it comes to the monetisation of our video content, it’s very in-demand, and the fill rate is amazing, especially on in-stream. BILD [a German news and entertainment site owned by Axel Springer] has a big live stream strategy, with a lot of different shows. What does your identity strategy look like?

Fill rate 59

Fill rate Cookies Ad Server Audience 59

Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. A study from 2020 showed that header bidding increases fill rate by 23% and average CPMs by 20%.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Martech

DECEMBER 7, 2021

Successful “big ad machines” like Facebook and Snapchat have understood the need to provide value to users — solve a problem, deliver a service or some kind of entertainment — as the prerequisite for successfully advertising to them. So maybe the prices are going to go down, but the fill rates are going to go up.”

Advertising 111

Advertising Retail GDPR Real Estate 111

Brid.tv

JUNE 26, 2023

Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

YieldBird

JANUARY 31, 2025

Fill Rate effectiveness in selling ad inventory. Additionally, ensuring compliance with GDPR, CCPA, and other privacy laws across different regions while maintaining effective advertising strategies has been a complex issue. – This year, the focus has been on eCPM, fill rates, and overall revenue growth.

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52