Remove Education Remove Geo targeting Remove Retargeting
article thumbnail

Creating Personalized Customer Experiences with Advertising Automation

Basis

Dynamic Creative Optimization (DCO) systems activated by Customer Data Platform (CDP) infrastructure can automatically build thousands of digital ads that vary in real-time for product-based retargeting , creative personalization, audience segmentation, and customer journey enhancement. Geo-targeting campaigns.

article thumbnail

Different Types of Online Advertising to Increase Brand Awareness

Single Grain

With the right retargeting strategy (which we will cover later), you’ll continue seeing a healthy flow of leads down the sales funnel. Local businesses can collaborate with influencers in their area to draw more geo-targeted traffic. CTR, and website visitors who see retargeting ads are 70% more likely to convert.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

PPC Funnel: Tactics for Every Stage of the Journey

Single Grain

Ads and landing pages are highly targeted with strong CTAs, special offers, or limited-time promotions to encourage immediate action. Strategies here include retargeting ads, loyalty programs, and encouraging social shares or reviews. Example: GreenStride targets environmentally conscious fitness enthusiasts.

article thumbnail

How to Choose a Digital Marketing Agency That Delivers Results

Single Grain

For example, instead of just targeting “running shoes,” an agency might find that “best cushioned running shoes for flat feet” offers a niche yet lucrative market segment. Audience Demographics : Knowing the specifics of your target audience — age, gender, location, income, education, etc. —

Agency 98
article thumbnail

Modern Programmatic Monetization Strategies

Adtelligent

Great targeting capabilities. The leverage of different types of data helps SSP to create advanced targeting options. The platform can often employ remarketing, geo-targeting, data and IP address targeting, website or app targeting, and many other possibilities to enhance the accuracy and quality of shown ads.