mobile-advertising-data-usage-trends-for-2020 
InMobi
DECEMBER 19, 2019
In the programmatic-first world of mobile advertising, data is central to everything. Perhaps no topic is as talked about in this space today as data. Data is extremely top of mind for just about everyone in the mobile marketing and advertising industries.
InMobi
DECEMBER 20, 2019
Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. Considering that fraud costs in this space almost doubled from 2018 to 2019, marketers need to be worried about this rising trend.
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