how-will-the-mobile-app-advertising-market-evolve-in-2020 
InMobi
DECEMBER 20, 2019
Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. In 2019, marketers lost an estimated $13 billion to app install fraud.
InMobi
DECEMBER 19, 2019
In the programmatic-first world of mobile advertising, data is central to everything. Data is extremely top of mind for just about everyone in the mobile marketing and advertising industries. How is data collected for mobile app ad campaigns, and what specifically is being gathered?
Single Grain
DECEMBER 20, 2019
If you want to get more leads and sales, you’re going to have to do some pay-per-click (PPC) advertising. In fact: Google has 90.46% of the search engine market share worldwide. Google has a market value of $739 billion. Book My Free Marketing Consultation. 6 Google Ads Trends You Can’t Ignore in 2020.
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