SaaS CAC: A Guide to Customer Acquisition Costs
Single Grain
AUGUST 18, 2020
CAC ( customer acquisition costs ) refers to the total amount you spend to acquire a new customer – including all the sales and marketing expenses that you pay to get those customers. In this article, I will explain why CAC is important, the CAC benchmark for SaaS, and how to calculate your CAC. Why Is CAC Important?
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