Adweek
JUNE 17, 2022
Since debuting in 1969, Nerf has never had a mascot. That tradition ends now. Today, the toy brand unveiled Murph, an anthropomorphic character made entirely out of Nerf darts. "We wanted to introduce a mascot that represents this ageless, unbridled fun that lives in all of us and creates a physical embodiment of that feeling.
AdExchanger
JUNE 22, 2022
T-Mobile is sharpening its programmatic sales pitch and releasing new ad platform features this week. One cosmetic adjustment: The ad revenue group’s name is changing from T-Mobile Marketing Solutions to T-Mobile Advertising Solutions. “When you say ‘marketing solutions,’ half the people think you’re a CRM and half think you’re the T-Mobile marketing group that buys.
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Smart Insights
JUNE 7, 2022
To make sure your campaign is as successful as possible, you need to plan and strategize the campaign in advance. Wondering how to plan a social media marketing campaign? If you have a new feature coming out, a holiday that … The post How to plan a social media marketing campaign, step by step appeared first on Smart Insights.
Marketing Dive
JUNE 15, 2022
Nearly half of consumers haven’t felt true happiness in two years, and many are looking to brands to deliver joy through ads and experiences, Oracle found.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech Series
JUNE 24, 2022
A Video informs and entertains people and, good or bad, today most people prefer to watch a video rather than read a page of text. Marketers should never forget that humans are visual creatures. Whether it is about B2C or B2B marketing, an effective video will always sell itself. Lately, video marketing has exploded and it has proved valuable in the B2B sphere as well.
Chief Martech
JUNE 13, 2022
Half of martech and marketing ops professionals received a promotion in the past year. More accurately, half of the 426 respondents to our 2022 Martech Career Survey , run in collaboration with the team at MarTech.org, reported receiving a promotion within the past 12 months. But still, that’s impressive, and speaks to the incredible growth and demand for talent in this field.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JUNE 28, 2022
In nature, animals migrate. Elephants, birds, turtles – by some combination of memory, instinct and intuition, creatures in the wild know to make the same epic voyage every year. But how did they make the first great migration? If anyone figures that out, let Google know. The company is struggling to get marketers on board. Continue reading » The post Marketers Have One Year To Migrate To The New Google Analytics – But It’s Already A Mess appeared first on AdExchanger.
Smart Insights
JUNE 21, 2022
Make your brand identity the central organizing principle for everyone and everything in a company rather than just the products, services, logos and imagery Brands are assets that create sustainable wealth, both for businesses and wider society. Every successful brand … The post How strong is your brand identity? appeared first on Smart Insights.
Martech
JUNE 27, 2022
Now that consumers expect speed and hyper-personalization in all things, marketers have to find innovative ways to meet demands and maximize their budgets. To do this, marketers are turning to artificial intelligence and machine learning. In fact, there is a new term just for this – “AI Marketing.” Customer expectations have never been higher.
Exchange Wire
JUNE 17, 2022
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Google suspends an employee who claims a chatbot developed by the company has become sentient; YouTube is criticised [.]. The post Google Engineer Claims Chatbot is Sentient; YouTube Lambasted Over Bitcoin Scams appeared first on ExchangeWire.com.
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Martech Series
JUNE 24, 2022
Boxlight Corporation, a leading provider of interactive technology, digital signage, classroom audio, and services, announces the launch of their redesigned website to better serve partners, customers, and investors. The redesigned website will offer visitors improved navigation and functionality, a user-friendly experience, and differentiate the Boxlight solutions, including those from Clevertouch Technologies®, Mimio®, and FrontRow.
Adweek
JUNE 27, 2022
Goodbye to the daily croissants and cappuccinos. To the hot South of France, matched only by the Fortune 500 brands. To the parade of boats on yacht row and the promenade of brand beaches opposite the Croisette. I'm back to reality. There isn't a "chief" in my title, though I was honored to be asked.
AdExchanger
JUNE 30, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: Ignoring The Third-Party Cookie Deadline appeared first on AdExchanger.
Smart Insights
JUNE 17, 2022
How to create a product launch marketing plan using the RACE Framework You are working during one of the most entrepreneurial eras in history. Thanks to digital media, launching a product to a global audience has never been so manageable. … The post Product launch marketing plan example appeared first on Smart Insights.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JUNE 15, 2022
During my MarTech Master Class workshop, “ The Right Way to Buy Marketing Technology ,” I received a very interesting question from a participant. What five things do you think will remain unchanged about marketing technology in the next ten years? The question made me pause because usually I receive queries about what will change, as martech leaders try to “ skate to where the puck is going.
Ad Espresso
JUNE 6, 2022
As you build a social media marketing strategy for your brand, you need to know the kind of people you want to reach. It is nearly impossible to achieve your marketing goals if you don’t publish the right content on the right platforms (a.k.a. where your ideal audience hangs out). Each social media platform has Read More.
VideoWeek
JUNE 29, 2022
Since its acquisition by Apollo last year, Yahoo has expanded its ad offering via a string of partnerships with CTV companies, publishers and even hotels. This is Cannes after all, and the forecast is sunny for Yahoo’s advertising business. “The growth that my team has been involved in has really been advertising-based,” says Elizabeth Herbst-Brady, Head of Global Revenue & Client Solutions at Yahoo.
Adweek
JUNE 22, 2022
As a proud geriatric millennial who prefers the IRL over the URL, I am frankly too tired to learn something new. Being the mom of two toddlers in year three of a pandemic has stolen from us so many IRL moments. Yet, systemically, IRL isn't set up for a lot of acceptance. But we know.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
JUNE 8, 2022
Cookie deprecation is hanging over the media and advertising industry like a storm cloud. New identity solutions built on first-party data are clearly one solution, but publishers and advertisers differ on whether they’re building their own proprietary solution or a shared shelter that will scale – and explained why at AdMonsters' Ops conference in New York City.
Smart Insights
JUNE 14, 2022
Discover your top customer experience (CX) issues quickly How do your customers, both current and prospective, really feel about the experience they’re having with your brand? How can you best measure this? In this post, I share three cost-effective analysis … The post Plug revenue leaks with these 3 CX analysis techniques appeared first on Smart Insights.
Martech
JUNE 1, 2022
Third-party cookies are going the way of the dodo. The looming cookieless world has many marketers more than a little nervous. With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too!
Marketing Dive
JUNE 9, 2022
The tie-up also makes the brand the official beer of the digital horse racing platform, another sign of parent AB InBev’s growing metaverse investments.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
JUNE 13, 2022
Prestigious accolades and honors demonstrate Cvent’s continued commitment to innovation. Cvent , a market-leading meetings, events and hospitality technology provider announced several recent industry awards that highlight the strength of the Company’s event marketing and management solutions and overall excellence as a technology leader. The product-focused accolades celebrate Cvent’s unwavering commitment to developing best-in-class technology that powers more engaging and impactful in-person,
Adweek
JUNE 4, 2022
Los Angeles-based agency The Many has confirmed to Adweek that it has undergone multiple rounds of job cuts. The indie shop declined to comment on how many employees it laid off, but multiple sources with knowledge of the layoffs indicated to Adweek that nearly half of the 130-person agency was let go. The first round.
AdExchanger
JUNE 27, 2022
Adjust and its parent company AppLovin laid off roughly 12% of their combined staff on Monday. It’s unclear which roles were affected by the cuts. The layoffs come as many tech firms announce hiring freezes, hiring slowdowns and general belt tightening against a backdrop of recession fears, economic uncertainty and public market volatility. Tesla, Netflix, Continue reading » The post Adjust And AppLovin Lay Off 12% Of Their Workforce Amid Economic Downturn appeared first on AdExchanger.
Smart Insights
JUNE 8, 2022
9 key differences between strategy vs tactics ‘What is the difference between strategy vs tactics?’ is one of the most common questions that 'crops up' when I’m running training workshops or discussing creating marketing plans with businesses. It’s no surprise … The post Marketing strategy vs tactics – why the difference matters appeared first on Smart Insights.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
JUNE 17, 2022
Earlier this month, Scott Brinker revealed the 2022 Stackie Award Winners. The Stackies are a contest for organizations to submit a visual illustration of their martech stack. This year, five different winners were selected. My favorite part of the Stackies is observing all the different ways organizations choose to organize and catalog their martech stacks.
Marketing Dive
JUNE 23, 2022
Recently surpassing 1.5 billion users, YouTube Shorts gives marketers another platform to engage consumers, though audience differences should be taken into account.
Ad Espresso
JUNE 10, 2022
If you’re a social media manager, you know just how stressful it is to manage several social media accounts at the same time. You can ease this stress by using social media management tools. The right social media dashboard will help you save time and effort, without sacrificing the quality of your content. In this Read More.
Adweek
JUNE 5, 2022
On May 22, 2010, a date now known as Bitcoin Pizza Day, a Florida man made the first-ever bitcoin-based purchase for--you guessed it--pizza. He reportedly exchanged 10,000 bitcoins for two large Papa John's pizzas. Had he instead held on to his stash, it would have been worth roughly $650 million in October 2021 when a.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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