June, 2022

I’m Not in the C-Suite. Here’s What I Got Out of Cannes Lions

Adweek

Goodbye to the daily croissants and cappuccinos. To the hot South of France, matched only by the Fortune 500 brands. To the parade of boats on yacht row and the promenade of brand beaches opposite the Croisette. I'm back to reality. There isn't a "chief" in my title, though I was honored to be asked.

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How to Use International SEO to Your Advantage

Ad Rants

SEO is increasingly central to the success of any business in the digital age.

SEO 209
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Trending Sources

Hopeful Skepticism Is What We All Need for the Metaverse

Adweek

As a proud geriatric millennial who prefers the IRL over the URL, I am frankly too tired to learn something new. Being the mom of two toddlers in year three of a pandemic has stolen from us so many IRL moments. Yet, systemically, IRL isn't set up for a lot of acceptance. But we know.

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Nerf Introduces Murph, the Brand’s First Mascot

Adweek

Since debuting in 1969, Nerf has never had a mascot. That tradition ends now. Today, the toy brand unveiled Murph, an anthropomorphic character made entirely out of Nerf darts. "We

One Minute Briefs Founder Nick Entwistle Accused of Assault by Former Contract Employee

Adweek

[Sensitive content: This article includes description of an alleged physical assault.] A former contract employee of U.K.-based based company One Minute Briefs says the organization's founder and creative director, Nick Entwistle, physically assaulted her during a trip to Portugal in 2021.

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Indie Agency The Many Lays Off Roughly Half Its Staff

Adweek

Los Angeles-based agency The Many has confirmed to Adweek that it has undergone multiple rounds of job cuts.

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Why You Can’t Do Strategy Without Innovation

Adweek

In business, and in marketing and advertising, the word "strategy" is held aloft. It's as if it is the most prized of all skill sets: It speaks of intellect and cleverness, of brilliant logistical planning and goal fulfillment.

More Trending

Cash, Credit or Crypto? Why Digital Currency Is an Inevitable Payment Option

Adweek

On May 22, 2010, a date now known as Bitcoin Pizza Day, a Florida man made the first-ever bitcoin-based purchase for--you guessed it--pizza. He reportedly exchanged 10,000 bitcoins for two large Papa John's pizzas.

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An AI Fix to Advertising Bias? Industry Giants Commit to IBM’s Tech

Adweek

CANNES, France -- A coalition of industry giants, including WPP, Delta Airlines, the 4A's, Kellogg and Mindshare, have joined forces with IBM to combat bias in digital marketing.

House of the Dragon’s AR App and Comic-Con Activation Makes You the Mother of Dragons

Adweek

Winter is coming. in July. Ahead of House of the Dragon's Aug. 21 debut, the network is rolling out a new global augmented reality app and a San Diego Comic-Con activation as it ramps up the marketing campaign for its Game of Thrones prequel. Fans can enjoy the interactive House of the Dragon: The.

Breaking Up But Staying Friends: When Brands No Longer Want to Be Exclusive

Adweek

Recently Anheuser-Busch gave us something to sip on: They announced that they'd be ending their 34-year run as the Super Bowl's exclusive alcohol advertiser. This comes just a few short weeks after Pepsi announced they'd be ending their decade-long sponsorship of the Super Bowl Halftime Show.

Sonic Branding Is the Next Marketing Disruptor

Adweek

Today, consumers are more connected than ever through devices such as watches and wearables, connected home appliances, voice-activated smart speakers and passenger vehicles. Each of these is a new pathway to meet audiences where they are.

Building A Social Media Strategy For Your Startup: 5 Things To Note

Ad Rants

Every once in a while, there comes an entrepreneur with a great idea regarding a cutting-edge product solution or a service offering. Make no mistake there is no dearth of innovative startup ideas out there. Why then are there so few startups that can call themselves truly successful?

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Twitter, GWI Study Soccer, World Cup Fans Prior to FIFA World Cup Qatar 2022

Adweek

FIFA World Cup Qatar 2022 kicks off Nov. 21 and runs through the crowning of a champion Dec. 18, and Twitter and GlobalWebIndex took the pulse of soccer--OK, football--fans as the tournament approaches.

DEI Is Not a One-Person Job. It Should Be How Your Agency Works

Adweek

Historically, client requests for diversity and inclusion have been a retrofit, tacked on right before the campaign goes live to avoid potential consumer backlash. But over the last two years, we've started to see a shift in the marketplace--and the workplace.

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Customers Want Personal Advisors, Not Advertisers

Adweek

In many ways, the Great Digital Acceleration is, in fact, the Great Social Acceleration. There are now more than 4.5 billion social media users globally, and almost 500 million users have joined in the last 12 months alone.

T-Mobile Rebrands Its Ad Biz And Navigates The Perilous Line Between Programmatic And Privacy

AdExchanger

T-Mobile is sharpening its programmatic sales pitch and releasing new ad platform features this week. One cosmetic adjustment: The ad revenue group’s name is changing from T-Mobile Marketing Solutions to T-Mobile Advertising Solutions.

Amazon Prime Video, Studios Marketing Chief Ukonwa Ojo Exits

Adweek

Amazon Prime Video and Studios chief marketing officer Ukonwa Ojo is out. Ojo is stepping down from the company just months before the debut of two of Prime Video's biggest programs ever: its Lord of the Rings series, Rings of Power, and the exclusive launch of NFL's Thursday Night Football.

Using Social Media Banners to Your Advantage

Ad Rants

The advantages social media can unlock for your business or career are to some extent limitless. That said their effectiveness as your purely customizable marketing tool depends solely on how you take advantage of the various platforms at your disposal.

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Metaverse madness: What brands are doing to cut through the noise

Marketing Dive

As marketers rush to plant a flag on the still-nascent space, lessons about what is and isn't working have begun to emerge

How Top NBA Draft Picks Leveraged College Marketing Deals in Their Rise to the Big Leagues

Adweek

The first anniversary of the NCAA enacting its NIL (name, image, likeness) policy is approaching, and student sports stars entering the NBA will take a valuable lesson with them: They know their worth. The year-old rule change allows college athletes to profit like the pros from brand deals.

The kindness bonus

Seth Godin

“Please be kind” sounds like a moral imperative. And in some ways, it is. But behind the theory of the firm and a key building block of successful communities is the idea that kind interactions are significantly more productive.

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Atlanta-Based Agency Slug Global Debuts Environmental Justice Vertical

Adweek

The artists behind Slug Global want to take you along on a field trip. The self-described art collective, which has done branding and experiential marketing work for top names like Foot Locker, Instagram and HBO, is setting its sights on a new realm: the outdoors.

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This Dreamlike Animation Celebrates the Official Return of Wimbledon

Adweek

As the All England Lawn Tennis Club (AELTC) celebrates one-hundred years at Centre Court, there's no time like the present to reflect on some of the iconic moments the organization has seen on the field.

How To Use Video to Attract and Engage New Users and Clients

Ad Rants

Video marketing is one of the most powerful tools at your disposal to engage and connect with new customers. When done correctly, videos can engage and connect with your audience in a way that no other medium can.

Consumers are looking for humor but brands aren't delivering, survey says

Marketing Dive

Nearly half of consumers haven’t felt true happiness in two years, and many are looking to brands to deliver joy through ads and experiences, Oracle found

Media Isn’t Dismantling Harmful Gender Stereotypes, says UN Study

Adweek

A study from UN Women and the Unstereotype Alliance--the industry-led coalition designed to banish harmful stereotypes in advertising--has illuminated a regression in societal attitudes towards gender roles, as well as the disproportionate impact Covid-19 had on women and girls.

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Skepticism and Denial

Seth Godin

Skepticism is a virtue. It requires a willingness to question conventional wisdom, and the guts to accept something after you discover that it’s actually true. Denialism, on the other hand, is a willful rejection of reality. It’s safe and easy, and unproductive.

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Juliana Stock Named A+E Networks Chief Marketing and Brand Officer

Adweek

Juliana Stock has been named not only A+E Networks first-ever chief brand officer, but the company's first CMO in four years. Stock has been promoted to A+E's chief marketing and brand officer.

Amazon Web Services Inks Partnership With Trade Desk’s UID2 Cookieless Solution

Adweek

Amazon Web Services, one of the most popular data hosting services for marketers, is joining forces with the Trade Desk's Unified ID 2.0, an open-sourced alternative identifier supported by over 40 publishers.

4 Mistakes To Avoid When Implementing CRM Into Your Business

Ad Rants

Businesses throughout the world have one thing in common: customers! Businesses either deal with B2B clients or focus on clients from B2C; customers are their lifeblood. Today, competitors in the different industry sectors have grown, whereas customers have remained limited.

Heineken devises bottle opener that shuts down work apps

Marketing Dive

A bid at addressing the pandemic's work-life imbalance, the functional gizmo complements a new brand platform tackling tired cliches

Climate Issues Wrestle Their Way to the Forefront at Cannes 2022

Adweek

Gustav Martner earned his first gold at the Cannes Lions International Festival of Creativity in 2007 for a car ad. This week, he crashed the opening ceremony of the 2022 festival to give it back.

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The arc of history

Seth Godin

By every geologic measure, modern human life is a tiny blip, a spark of static on a very long-playing record. For most of the time that life has existed on Earth, there were no humans. And when there were human-like creatures, they spent much of their time doing not much.

How Agencies Can Be Equitable Inside and Out With RanaVerse

Adweek

When June rolls around, brands try their hardest to get LGBTQ+ consumers' attention with a predictable release of rainbow-themed products. This tactic is referred to as "rainbow washing," and LGBTQ+ communities are calling out brands that only seem to care about them during Pride month.

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Goodbye Cookies, Hello “Identity Walled Garden”

AdExchanger

Cookie deprecation is hanging over the media and advertising industry like a storm cloud.

Pricing Strategy: 10 Best Strategies to Sell Products Online in 2022

Ad Rants

So you are ready and ready to start selling, but you do not know how to sell your products. You're not alone - it's a stumbling block for many retailers and small businesses. It is essential to market your products correctly and offer the best price guaranteed.

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