June, 2020

Remove mobile-ad-viewability-what-you-need-to-know
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Why Your Political Digital Advertising Should be Driven by Mobile Apps

InMobi

With most voters still wary of large public gatherings and facing the lingering effects of the pandemic, mobile is the ideal platform as consumption continues to grow over the past many months. Furthermore, in-app targeting is consistently more accurate since it relies on mobile device IDs instead of third-party cookies.