key-players-in-programmatic-buying 
InMobi
APRIL 5, 2021
In an effort to improve transparency in the programmatic mobile in-app advertising ecosystem, the IAB has released three key tech standards since 2019: app-ads.txt, sellers.json and the OpenRTB supply chain object (also sometimes known as Schain object). This file can then be accessed by buyers, most commonly using a crawler.
Paleo AdTech
APRIL 29, 2021
He interviewed a number of the key players in the industry about their experiences and committed write-ups to the Gartner blog. The Paleo Ad Tech podcast was inspired in part by an ‘oral history’ project one of us (Marty) worked on for a couple of years while he was a Gartner analyst, covering ad tech.
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