Viewability and In-Game Advertising: Q&A With Oracle Moat’s Janelle De Rivera
InMobi
MAY 2, 2022
For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. Ads need to remain in view for at least one second for display or two for video. Check it out! There are definitely some factors that can affect viewability.
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