Top AdTech Trends CPC CPA Content for Sat.Feb 25, 2023

Sat.Feb 25, 2023

5 DSP Tweaks to Increase Programmatic Performance From an Expert Media Buyer

Ad Monsters

FEBRUARY 25, 2023

It takes one second to press the “launch” button. Millions more go into fine-tuning all the tumblers before and after. This piece by Kateryna Novatska tells how never to regret launching a campaign and never drain your media buying budgets away. Programmatic display CPMs may be cents, but they bring few clicks and often zero conversions.

CPC

CPC Demand Side Platform CPM Media

Composability and usage-based pricing go hand-in-hand for martech applications

Chief Martech

FEBRUARY 25, 2023

Martech software companies — and SaaS vendors in general — have several different ways they can charge for their products. The classic SaaS subscription models have used seat-based and tier-based pricing. As a buyer, you pay for the number of people (“seats”) using the product in your company. Or, you pay for bundles of functionality offered in “tiers” — with more features included at higher-priced tiers.

MarTech

MarTech Marketing

Sat.Feb 25, 2023

5 DSP Tweaks to Increase Programmatic Performance From an Expert Media Buyer

Composability and usage-based pricing go hand-in-hand for martech applications

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