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Texas Governor Greg Abbott has promised to spend $100M to defeat Beto O’Rourke, his Democratic opponent this November. That’s plenty of money to paint yourself and your record as governor in white light while diminishing your opponent at every turn. The Texas GOP has zero qualms about going negative. For the GOP, making attack ads […].
There is very little content online which focuses on explaining the conversion goals for publishers and their optimisation. So in continuation with our last post, let’s begin with understanding conversion optimisation to improve sharing. You probably already know the first rule of social media (and viral marketing for that matter) that there are no hard and fast [.].
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