Seth Godin

APRIL 26, 2025

It’s impossible to communicate everything. The map is not the territory, it’s an abstraction, a summary and most of all, a conceptual framework. When we share an idea, we can work to make sure it’s true, but when we share all the facts, we’re simply boring people. Stories are relevant, creating a narrative and tension and change.

Communications 97

Communications 97

Single Grain

APRIL 26, 2025

Social media platforms have evolved beyond mere networking tools to become powerful search engines in their own right. With 40% of Gen Z now using TikTok and Instagram for search instead of Google, and Pinterest processing over 5 billion monthly searches, optimizing for social search has become essential for brands seeking visibility. This comprehensive guide explores the unique optimization strategies needed to rank at the top of social search results on TikTok, Instagram, and Pinterest, helpin

SEO 52

SEO Conversion Click Through Rate A/B Testing 52

Single Grain

APRIL 26, 2025

Creating high-quality assets from scratch for every platform is resource-intensive and often unnecessary in a content-saturated digital landscape. Smart marketers know that strategically repurposing creative assets can maximize ROI while maintaining brand consistency across channels. This tactical guide provides actionable strategies for transforming your existing creative assets for different platforms, showing you how to build an efficient repurposing workflow that saves time while expanding y

Click Through Rate 52

Click Through Rate Conversion Rate SEO ROI 52

Single Grain

APRIL 26, 2025

Generic marketing messages no longer cut it. With 86% of B2B marketers agreeing that personalized content is key to success, the challenge lies in delivering tailored experiences at scale. This guide provides practical automation strategies to personalize your B2B content marketing efforts, and shows you how leveraging the right tools and technologies can transform your customer engagement while saving valuable time and resources.

Marketing 52

Marketing Click Through Rate Audience Conversion Rate 52

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing