Sat.Jun 17, 2023

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Living in hyperbole

Seth Godin

In the pre-media world, we bumped into fables, or news from across the village, but mostly, our role models and experiences were based on reality. Now, when it’s not unusual to spend eight hours a day surrounded by media fueled by greatest hits (worst offender, breaking news, richest investor, evillest husband, funniest line of all the movies ever made) we start to imagine that only hyperbole matters.

Media 121
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Nikon’s ‘non-AI’ images, Channel 4 ident, Cannes contenders and more: creative ads of the week

Bhatnaturally

It’s that time in the ad world again – Cannes contenders are being showcased across advertising & marketing portals. Many of them are not traditional ad spots (save for exceptions like this outstanding ad from Apple on accessibility features) but case study films anchored on some ‘do good’ act. Sure, there is creativity on display [.