Sat.Apr 22, 2023

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“But what if it doesn’t work?”

Seth Godin

The best way to win a short-term game is to bet it all on one strategy. Someone is going to get lucky and it might be you. But we rarely thrive in the long run if we persist in playing a series of short-term games. Instead, organizations, individuals and teams do better when they understand the value of resilience. In the last year, we’ve seen well-funded and heavily hyped crypto companies hit the wall and fail.

Marketing 139
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Top creative ads of the week: Marmite ‘Baby scan’, P&O Cruises and more

Bhatnaturally

An ad’s first task is to get noticed. The top creative ads in any era – be it in the pre-digital or digital world first stood out from the media clutter of the day. Of course, just being noticed is not enough (being ignored is a worse fate though) – a brand’s message has to [.] The post Top creative ads of the week: Marmite ‘Baby scan’, P&O Cruises and more appeared first on Bhatnaturally.

Media 64
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What is Ads Exchange, and How Does It Help Publishers?

AdPushup

Looking for an efficient and cost-effective way to buy and sell digital advertising? An ads exchange could be just what you need. Learn what is an Ads Exchange and how they work, and discover the benefits of this powerful digital marketplace. The digital advertising industry is anticipated to attract $701.20 billion this year, with ads [.