Sat.Sep 17, 2022

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Building Community and Connection in the Metaverse

Adweek

Verizon was a player in the metaverse before it even had a name--experimenting with customer experiences before rules or measurement were formulated, or the space was even fully realized. Why? Because it's a boundary-busting, inclusive-first space to bring people together, enable community, and allow for creativity and exploration. Verizon's chief creative officer Andrew McKechnie joined.

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Q4 Marketing Checklist: How to Wrap Up 2022 & Create Plans for a Strong 2023

Spoton Digital Media

The end of the year will be here before you know it. We’re creeping into Q4, and the time to plan is now! To help you wrap up 2022 and make plans for a more productive and successful 2023, we’re sharing our tried and trueQ4 marketing checklist. Tip: Don’t wait until the end of the year. Use this Q4 marketing checklist to start planning for 2023 today and get all stakeholders in the same boat.

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Miami: Web3’s Home Base

Adweek

In the same way that Silicon Valley became the place to be for tech, Miami has quickly become a hub for venture capitalists and Web3. From allowing citizens to pay city taxes via cryptocurrency to proposals for paychecks to be received in Bitcoin--the city is at the cutting edge of this revolution. Jesse Kirshbaum, CEO.

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How Do I Fix Low-Click Search Terms on Amazon PPC?

Ad Badger

Low clicks on your search terms are the bane of your existence as an Amazon PPC advertiser. Ideally, you’d want. Read More How Do I Fix Low-Click Search Terms on Amazon PPC? The post How Do I Fix Low-Click Search Terms on Amazon PPC? appeared first on Ad Badger.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Alo Yoga’s Web3 Mission: Wellness, Inclusivity and Safe Spaces

Adweek

According to a 2021 report by ArtTactic, only 20% of NFT users and creators are women, less than 16% of all NFT artists are female and NFTs with female-presenting avatars have been valued lower than male-presenting avatars. As the Metaverse continues to blossom, brands, particularly in the fashion and beauty spaces, realize what they create.

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Colleges and Universities—Ensure Your Ad Efforts Get a 4.0 With Connected TV

MNTN

If you’re a decision maker in the advertising efforts for a higher education institution, promotional tools like university websites or college fairs can only go so far when appealing to ideal customers, aka students. In order to stand out among the crowd (there are currently ~4000 colleges and universities in the U.S.), you need to get your institution’s message out to the masses.

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Expanding Your Community by Tapping Into Web3 to Innovate and Inspire

Adweek

Today's companies are more eager than ever to understand how to leverage Web3 trends and tools for business growth. For the modern entrepreneur, this translates into an unprecedented opportunity to be at the cutting edge of the playbooks that enable brands in any kind of situation to evolve and be successful. Ty Haney, founder of.

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The Limitless Metaverse: Not Just a Moment, but a Movement

Adweek

As the tsunami of change rears and roars with pandemics, global warming, digitization and crumbling social structures washing over us, we're looking for new tools to manage our anxiety and become more resilient. The metaverse is emerging as an alternative existence, one which will grow exponentially as real life becomes more difficult due to political.

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Brandweek Podcast: Build a Legacy With Abraxas Higgins

Adweek

On Episode 4 of Brandweek: The Podcast, senior producer Al Mannarino and general manager of podcasts John Heil sit down with Adweek social editor Sami Lambert and content creator/strategist Abraxas Higgins to discuss the top moments of Day 4, including sessions with Kevin Hart, Kristin Cavallari and Shake Shack CMO Jay Livingston, plus a look.

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