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Geofencing Strategies for Hyper-Localized Mobile Ads

The Ad Tech Blog

Mobile Display Advertising Using Geo-targeting & Geofencing | Thumbvista – An article discussing the use of geofencing in mobile display advertising. Mobile Geofencing Marketing & Advertising Solutions | Demand Local – Details on mobile geofencing marketing and advertising solutions.

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How to Choose a Digital Marketing Agency That Delivers Results

Single Grain

For example, instead of just targeting “running shoes,” an agency might find that “best cushioned running shoes for flat feet” offers a niche yet lucrative market segment. Audience Demographics : Knowing the specifics of your target audience — age, gender, location, income, education, etc. —

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Different Types of Online Advertising to Increase Brand Awareness

Single Grain

For example, Amazon is one of the most diverse marketplaces for advertising. They allow numerous advertising opportunities, such as search engine, video, native, and display advertising. However, eBay only offers three types of ads: display ads, classified ads, and promoted listings.