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Mobile DisplayAdvertising Using Geo-targeting & Geofencing | Thumbvista – An article discussing the use of geofencing in mobile displayadvertising. Mobile Geofencing Marketing & Advertising Solutions | Demand Local – Details on mobile geofencing marketing and advertising solutions.
For example, instead of just targeting “running shoes,” an agency might find that “best cushioned running shoes for flat feet” offers a niche yet lucrative market segment. Audience Demographics : Knowing the specifics of your target audience — age, gender, location, income, education, etc. —
For example, Amazon is one of the most diverse marketplaces for advertising. They allow numerous advertising opportunities, such as search engine, video, native, and displayadvertising. However, eBay only offers three types of ads: display ads, classified ads, and promoted listings.
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