Basis

NOVEMBER 2, 2022

Demand-side platforms ( DSP ) are automated ad buying platforms that allow advertisers to purchase and manage digital ads. Learn more about demand-side platforms. Viewability rate originated as a measurement for video ads on desktops and has since expanded to mobile, CTV, and OTT video advertising.

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Advertising Viewability Demand Side Platform Video Ads 81

Monetize More

DECEMBER 28, 2022

Demand-Side Platforms (DSP). Data Management Platforms (DMP). Creative Optimization can assist in retargeting these leads with specialized or quality ads enticing the customer to checkout. Retargeting & Contextual Advertising. Retargeting is similar to contextual advertising. Tag management.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

InMobi

JUNE 5, 2018

They’ll either use proprietary technology or a Demand Side Platform (DSP) to buy and optimize media campaigns on ad exchanges, ad networks and other available inventory sources they are connected with. A DMP can also be leveraged by a retargeting company to provide additional information like a user’s offline purchase activity.

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Advertising Ad Server Ad Exchange Retargeting 52

RevX

MAY 5, 2022

Challenges around viewability, ad fraud, and attribution make the digital ad supply chain more convoluted. Make sure to get clarity on: Whether the DSP (Demand-Side Platform) will provide not only click but also impression-level transparency? How is 1P audience segmentation done for retargeting campaigns ?

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ROI Demand Side Platform A/B Testing CPM 52

MobileAds

JANUARY 24, 2021

Demand-side platforms (DSP) and ad networks can also make use of ad tags in a programmatic environment for ad serving. Track ad viewability – as trackers are placed within the ad tag. In layman terms, the ad tag is a digital container in which ad creatives will display. Do creative A/B & multivariate testing.

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Ad Server Impressions Demand Side Platform Ad network 52

Martech

MARCH 15, 2022

Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. Adtech comprises two primary platforms: demand and supply-side. Demand-side platforms. The retargeting and engagement potential of such a combination can transform campaigns.

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First-Party Cookies Cookies Impressions Ad Exchange 117

Smart-Hub

JANUARY 23, 2023

Due to its flexibility, programmatic can be used for various tasks: the ability to buy videos and multiple formats with high standards of visibility and reaching performance (using accurate audience targeting, retargeting, and automatic optimization of campaigns by CPA). Cons: Some tools are only available to large agencies or clients (e.g.,

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40