Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

Header Bidding

Monetize More

MARCH 2, 2023

As demonstrated, in the process of ad inventory being bought and sold on a per-impression basis, Ad Exchanges act as the platform where publishers and advertisers come together to trade digital ad inventory This marketplace (Ad Exchange) uses DSPs (Demand side platforms) to assess the ad inventory available to the advertisers.

Ad network

Clearcode

APRIL 26, 2023

Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory. Ad revenue.

Ad Inventory

Adtelligent

JUNE 9, 2021

IT-company Adtelligent created a digital ad monetization platform that works with more than 15,000 1 websites worldwide. The company has been collaborating with StarLightMedia (a Ukrainian media holding giant) for more than 5 years. In addition, platforms work as Software-as-a-service (SaaS) and can work in any browser.

Header Bidding

Clearcode

JULY 13, 2023

Key Points A supply-side platform (SSP) is an advertising technology platform digital publishers use to manage, sell, and optimize their advertising inventory. It automates the selling process, connecting publishers to multiple ad exchanges and demand-side platforms (DSPs). What Is an Ad Exchange?

Ad Exchange

Brid.tv

NOVEMBER 1, 2022

In turn, the ad exchange forwards the offer to a demand-side platform , which tailors to advertisers, and creates an auction for the real estate. The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Google Ad Manager 360.

Header Bidding

Digiday

FEBRUARY 15, 2023

Then Horizon plugged its identifier solution into OpenX’s SSP platform. It’s from a large media agency network that’s reviewing the marketplace solution it put in place several years ago, said one ad exec with knowledge of the brief. Havas struck a deal with SSP Freewheel to help it buy CTV in smarter, more transparent ways.

Agency

Smart-Hub

JUNE 11, 2024

RTB (real-time bidding) emerged in 2009, which had a great impact on programmatic advertising and the introduction of SSPs and DSPs. The concept of header bidding appeared in 2014, and a few years later, supply-path optimization became a part of the technology, solving the challenge of bid duplication.

Demand Side Platform

Adtelligent

OCTOBER 6, 2021

Real-time bidding is a technology that provides each auction participant an equal opportunity to win in the programmatic auction for the ad inventory, with the highest winning bid. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).

Header Bidding

Monetize More

MAY 30, 2023

PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads. Connects to multiple demand partners and improves app performance. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

Ad network

Single Grain

MARCH 16, 2020

Gen Z, meanwhile, might be more drawn to YouTube vloggers and social media influencers on Twitter, Facebook and Instagram. It means we know that the audiences we want to reach may be scattered across various media and platforms and that some of them should be addressed directly. What does this all mean?

Advertising

MNTN

MARCH 18, 2024

What Is Real-Time Bidding? Real-time bidding (RTB), a subcategory of programmatic media buying, is a digital advertising process where ad impressions are bought and sold on a per-impression basis, through instant, automated auctions as a user loads a webpage or application. How is it different from programmatic buying?

Header Bidding

Monetize More

JANUARY 18, 2023

It was the job of media planners to create media plans to target the right audiences and subsequently to communicate with the publishers that had access to those audiences. It resulted in online media evolving into premium and remnant ad inventories. Which created the term programmatic to categorize the industry.

Advertising

Clearcode

MARCH 1, 2022

In simple words, supply-path optimization (SPO) is the process of finding the shortest and most profitable path to ad inventory for demand-side platforms. Demand-side platforms (DSP) use real-time algorithms to set bids with the shortest and most effective paths to the impressions they want to buy.

Header Bidding

Brid.tv

SEPTEMBER 26, 2022

Airnow Media 6. Yahoo Ad Tech (Formerly Verizon Media) 8. Vibrant Media 10. This includes features such as access to Google ADX and AdSense, managed header bidding, revenue reports, ad optimization and management, and more. Airnow Media. Airnow Media features a network of over 150,000 opt-in apps.

Ad network

Monetize More

MAY 2, 2023

The RTB Ecosystem The real-time bidding (RTB) ecosystem is a complex network of platforms and technologies that enable advertisers to purchase ad inventory in real-time bidding auctions. The ecosystem includes demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and data management platforms (DMPs).

Ad network

Clearcode

APRIL 26, 2022

The key platforms (i.e. The main media-buying processes. Next we’ll look at the key platforms, processes and players in the AdTech and programmatic advertising industry. Next up we’ll take a look at the media-buying process. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising

InMobi

JANUARY 17, 2019

If you’re looking to embrace programmatic media buying in 2019 but don’t know where to begin, then consider these examples of programmatic advertising to see how others have approached real-time bidding and automated advertising campaigns. Increasingly, in-app digital advertising is going programmatic. So how does this work?

Advertising

Lemonads

JANUARY 3, 2021

First, let’s take a step back and see what Real-time Bidding (RTB) truly is. RTB is mainly a way of transacting media that allows an individual ad impression to be put up for bid in real-time. OpenRTB & Brands A unified “language” to facilitate real-time bidding obviously makes life easier for advertisers.

Ad Exchange

Monetize More

JUNE 13, 2023

With the advent of user-friendly website builders, content management systems, and social media platforms, individuals and organizations can easily create and distribute their content. Moreover, the proliferation of digital platforms has compounded the congestion within online publishing.

Ad Inventory

Brid.tv

JUNE 26, 2023

TargetVideo Premium Demand is a great solution for both enterprise and mid-sized publishers. Publishers at Aniview can monetize with the most popular video ad formats, including instream, outstream, in-app, and in-banner video ads through the platform’s ad marketplace.

Ad network

Automatad Inc.

NOVEMBER 8, 2023

In ad buying and selling, the different components that work with ad exchanges are the publisher, advertiser, supply-side platform (SSP), demand-side platform (DSP), and ad server. You can use other options like direct deals and header bidding to connect with demand partners who are not using ad exchange.

Ad Exchange

Digiday

JUNE 8, 2022

ConnectID only works with Yahoo’s DSP, which provides audience activation for millions and media measurement ranging from traditional display to CTV, programmatic audio and digital out-of-home. The DSP allows for activation and measurement across multiple media channels. It later changed the name to Verizon Media Group.

First-Party Cookies

Clearcode

DECEMBER 6, 2022

The IAB Tech Lab has designed the SDA specification to work with existing media-buying processes and standards — the OpenRTB protocol and Prebid. The IAB Tech Lab has designed the SDA specification to work with existing media-buying processes and standards — notably the OpenRTB protocol and Prebid. Table Of Contents. Further reading.

Audience

Smart-Hub

JANUARY 23, 2023

But a programmatic is not always RTB because algorithmic selling of ads is also possible without real-time bidding. DSP (demand-side platform) is the platform for advertisers that purchases traffic. In other words, RTB is always programmatic because it is an algorithmic auction.

Advertising

Monetize More

DECEMBER 13, 2022

The blog post breaks down how pod bidding works and what publishers can do to 10x their ad revenue from pod bidding. In pod bidding, ad pods refer to groups of ads that are shown one after another on a media platform, such as TV or online video. What are Ad Pods? What is open RTB protocol?

Video Ads

Digiday

JULY 17, 2022

Over the last decade, digital advertising has come to account for the single-biggest channel for advertisers to invest media budgets with Google easily the largest player in that field. billion purchase DoubleClick ) to become the most powerful outfit in media. [link] — Dina Srinivasan (@DinaSrinivasan) July 8, 2022.

Header Bidding

Monetize More

DECEMBER 28, 2022

MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more. Demand-Side Platforms (DSP). Data Management Platforms (DMP). Creative Optimization. Tag management.

Ad Server

VideoWeek

JULY 4, 2023

For the past couple of years, the major trend dominating discussion of programmatic technologies has been the disintermediation wars being waged between the buy-side and the sell-side. Around the start of the pandemic, we also saw a number of media agencies committing to working more closely with a smaller number of sell-side partners.

Header Bidding

VideoWeek

OCTOBER 25, 2024

The Trade Desk is signed up as the first demand-side platform (DSP) partner for the product, which is known as Spotify Ad Exchange or SAX internally. Zoo 55 will launch new channels across AVOD and FAST platforms, and create environments for audiences to engage with ITV Studios brands on Roblox, Fortnite and Minecraft.

Ad Exchange

MNTN

JANUARY 29, 2025

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real time using complex algorithms. Benefits of Programmatic Media Buying So now you may be wondering, Why is programmatic advertising important, and is it effective? What is Programmatic Advertising?

Advertising