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Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem

Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. Viewability Tracking. Viewability Tracking.

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Why we care about adtech: The complete guide

Martech

MARCH 15, 2022

Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. In other words, adtech is for media buys, and martech is for customer personalization. But consumers don’t distinguish between adtech and martech. Intentionally misrepresented ads. Click here to download!

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