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Value data privacy to build customer trust

Martech

Privacy and consent are more important than ever in digital marketing since the advent of GDPR and CCPA, leading marketers at today’s biggest brands to change how they interact with customers. Value data privacy to build customer trust. Getting the most out of first-party data with a CDP. But how do marketers build trust?

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Cross-Channel Programmatic Advertising Strategies

The Ad Tech Blog

Understanding Cross-Channel Programmatic Advertising Key Points Enhanced Audience Reach: Cross-channel advertising ensures your message reaches a broader audience across multiple platforms. Improved ROI: Implementing a cross-channel strategy can lead to better return on investment.

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Marketers seek adaptability amid a fragmented post-cookie landscape

Digiday

In the wake of such signal loss , an abundance of replacements have flooded the market with certain technology labels, such as “ data management platforms ,” losing favor among some, given the perception that they are associated with third-party data.

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What is a Customer Data Platform? CDPs Explained

Ad Ops Hero

An important thing to understand about CDPs is that, although they handle customer data , these pieces of software are not the same as a Data Management Platform (DMP). Without a CDP, your data is likely going to be unorganized and siloed, which makes it nearly useless for customer analytics.

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How generative AI is influencing and evolving AdTech

illumin

AdTech, short for advertising technology, refers to the suite of tools, platforms, and software used by advertisers, marketers, and publishers to plan, execute, manage, and measure digital advertising campaigns. Improved ad targeting and optimization In the world of digital advertising, precision targeting is key to maximizing ROI.

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Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data

Smart-Hub

The ecosystem of programmatic Infrastructure may involve DMPs (data management platforms) containing first, second, and third-party data, but this business model could be better. The only question is how to achieve this without violating updated data policies. Build Your Profitable Ad Exchange Business With Us!

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What’s the difference between zero-party, first-party and third-party data?

Clearcode

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. Examples of zero-party data include information obtained from customers via newsletter sign-ups, calculators, quizzes, surveys, etc.

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