Marketing Dive

JUNE 10, 2025

The fast rollout of the solution, which spins up half a dozen videos based on the input of a product ID, speaks to the mounting arms race between digital advertising platforms when it comes to leveraging generative AI to produce rich media assets, particularly for small- and mid-sized marketers that typically can’t afford them.

Retail

MobileAds

JANUARY 25, 2021

But, that’s not always the case for mobile rich media. From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. And most ad servers today support HTML5 rich media creatives.

Rich Media

RevX

APRIL 5, 2022

Popular Posts Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes. Ensure that DSP can run dynamic and hybrid ads with custom product feed integrations.

Demand Side Platform

Single Grain

JANUARY 23, 2023

There are different types of display ads, such as banner ads, interstitial ads, and rich media ads. Here is an example of social media PPC ads : Social PPC advertisements can also be targeted based on demographics and interests. Advertisers usually pay using a CPC or CPM model.

CPC